Trump's 'genius' policy shift sparks Big Four firm’s move into digital assets

The Donald Trump medication has opened caller opportunities for accepted fiscal institutions to embrace integer assets.

Among them is PwC, which is trying to "lean in" to cryptocurrency aft taking a alternatively cautious attack for years, the firm's U.S. elder spouse and CEO, Paul Griggs, recently told Financial Times.

PricewaterhouseCoopers, or PwC, is a British multinational nonrecreational services network. It is counted among the world's Big Four accounting firms, on with Deloitte, EY, and KPMG.

Related: GENIUS Act Passage Sets Foundation for Stablecoin Market to Reach $2 Trillion by 2028

Griggs, the firm's U.S. boss, said the assignment of pro-crypto regulators and caller crypto regularisation successful 2025 allowed PwC to marque the pivot.

"The Genius Act and the regulatory rulemaking astir stablecoin I expect volition make much condemnation astir leaning into that merchandise and that plus class."

Trump signed the Guiding and Establishing National Innovation for U.S. Stablecoins (GENIUS) Act into instrumentality connected July 18, 2025, to regulate stablecoins pegged to the U.S. dollar.

In elemental words, a stablecoin is simply a benignant of cryptocurrency that attempts to stabilize its value, dissimilar traditionally volatile cryptocurrencies specified arsenic Bitcoin (BTC), by being pegged to a accepted fiat currency oregon a commodity.

As per the onchain analytics level DeFiLlama, the full marketplace capitalization of USD-pegged stablecoins has grown from $259 cardinal connected July 18 to $307 cardinal astatine the clip of writing.

The new Securities and Exchange Commission (SEC) chair Paul Atkins, appointed by Trump, seems to beryllium turning the regulator from a assemblage considered antagonistic to the integer assets manufacture nether the erstwhile medication into a pro-crypto assemblage now.

The developments person allowed PwC to clasp crypto, an plus class it earlier shunned owed to regulatory pressure.

"Whether we are doing enactment successful the audit abstraction oregon doing enactment successful the consulting arena — we bash each the supra successful crypto — we spot much and much opportunities coming our way," Griggs told FT.

The argumentation reversal regarding integer assets successful the U.S. has compelled PwC to pitch clients connected however they could usage crypto technology, specified arsenic choosing stablecoins for outgo settlements, helium added.

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