Should You Buy Ford Stock While It's Under $15?​

• Ford continues to merchantability the astir fashionable conveyance successful America.

• The banal has underperformed the S&P 500 successful the past decade.

• It's hard to look past the company’s debased maturation and profits.

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Ford (NYSE: F) investors conscionable turned the country connected a large year. Despite macro uncertainty astir tariffs and shifting commercialized policies, shares produced a phenomenal full instrumentality of 42% successful 2025. This crushed the S&P 500's returns.

The car banal is inactive trading beneath $15. Does this setup marque Ford a bargain close now?

In 2025, Ford's F-Series was erstwhile again the best-selling motortruck line-up successful America, with portion measurement reaching 829,000. This was the 44th consecutive twelvemonth the concern held this position, showcasing the popularity of these cars. Ford is intelligibly a ascendant unit successful this portion of the wide car industry.

What's more, the company's pro part is uncovering notable success. This includes income of vehicles, software, and services to commercialized customers. Margins and maturation are higher than the wide business. And it brings successful a recurring gross stream, which is not emblematic successful the car industry.

The Federal Reserve's determination to commencement cutting interest rates could beryllium different affirmative development. Cars are immense purchases. And if financing costs tin beryllium decreased, it could enactment greater request for Ford.

Ford mightiness person trounced the marketplace successful 2025, but implicit the past 10 years, though, the Detroit car manufacturer's shares person produced a full instrumentality of conscionable 96% (as of Jan. 9). That's a disappointing showing erstwhile you larn that the S&P 500's full instrumentality during the aforesaid clip was 331%.

I judge this semipermanent inclination is indicative of what the aboriginal volition bring. Any banal tin outperform the benchmark implicit a abbreviated clip period. However, Ford doesn't person traits that would marque immoderate rational capitalist deliberation it's a high-quality company.

Growth is astir nonexistent. Revenue volition alteration 0.5% successful 2026 and summation 1.1% successful 2027, according to the statement presumption among sell-side analysts. Profit margins are besides razor-thin. These 2 factors aren't wholly Ford's fault. The manufacture is precise mature. There are immense costs, with immense superior expenditures. And it doesn't assistance that there's a batch of competition.

Consumers are delicate to broader macro trends. Recessions bash happen, and successful economical downturns, Ford could spot its income decline. At this point, profitability volition besides beryllium nether pressure. Owning a institution that tin unpredictably beryllium operating successful the reddish is not casual to stomach.