10 Snoop Dogg deals that prove he can sell anything, ranked

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At immoderate fixed moment, you’re apt to find Snoop Dog wherever eyeballs (bloodshot oregon otherwise) wander, from T-Mobile ads and bottles of 19 Crimes vino to Radio City Music Hall for past week’s “Saturday Night Live” 50th day concert.

In precocious January, helium performed astatine a cryptocurrency-themed inauguration enactment celebrating the incoming Trump administration. Less than 3 weeks later, helium popped up successful an anti-hate campaign during the Super Bowl telecast, look to look with shot large Tom Brady.

A fewer days earlier the large game, HL Insights, a New York City–based selling quality firm, released its 2025 Celebrity Influence Index, successful which the rapper, histrion and entrepreneur ranked No. 3 — conscionable down Dolly Parton — successful relatability based connected the question to consumers, “Who would you similar to drawback a brew with?” Which is nary uncertainty euphony to the ears of the folks astatine Corona, whose suds Snoop has pitched successful galore a tv ad.

It’s hard to get an close tally of each the endorsement deals, branding partnerships and concern ventures the Long Beach-born Calvin Broadus has to his recognition (emails to absorption of grounds went unanswered arsenic of property time), but it’s determination northbound of 70 that I’ve been capable to reliably confirm, from the Cross Colours covering ads of 1993 done that caller Super Bowl ad.

As I dug into each past country of the interweb to get to that number, I was struck by the breadth of products he’s pitched, which scope from the more-or-less expected (sneakers, accelerated food, lighters) to the earnestly random and bordering connected absurd (pistachios, luggage, Skims and the recognition people institution Equifax).

What follows are immoderate of the head-scratching highlights from that second category, a ranking of the apical 10 astir perplexing campaigns that person leaned into the pot-puffing pitchman’s easygoing likability and are truthful delightfully baffling that you mightiness conscionable consciousness similar you’ve smoked immoderate of that sticky icky yourself.

10. Summer Olympics

Snoop Dogg carries the Olympic torch astatine the 2024 Summer Olympics successful Saint-Denis, extracurricular Paris, France.

Nothing cemented Snoop’s ascent to all-American everyman presumption much than past summer’s wall-to-wall Snoopathon that was the 2024 Paris Olympics. His authoritative gig was arsenic a peculiar analogous for NBC, but successful betwixt carrying the Olympic torch done the streets of Saint-Denis successful beforehand of the games and performing connected the soil for the closing ceremonial backmost successful Long Beach, helium became thing much akin to a mascot.

Although it’s intolerable to accidental however overmuch of NBC’s reported 76% ratings boost implicit the Tokyo Olympics tin beryllium attributed to Snoop’s presence, it surely doesn’t look to person been detrimental. And with L.A. arsenic the big of the 2028 Games, there’s imaginable for the Snoop Dogg Olympic synergy to sizzle for shizzle.

9. Arizona Bowl

What does Snoop person to bash with a assemblage shot vessel crippled successful Arizona? His sanction (and Dr. Dre’s) connected the logo for one, portion of a three-year endorsement woody that puts the duo’s canned cocktail marque beforehand and center.

(Arizona Bowl)

As laminitis of the nonprofit Snoop Youth Football League backmost successful 2005 and a performer astatine the 2022 Super Bowl halftime show, there’s thing astonishing astir a transportation betwixt the rapper and the game. Even so, the sponsorship of a assemblage postseason vessel game, announced aboriginal past year, was notable due to the fact that it marked the archetypal clip an intoxicant marque has sponsored a vessel crippled since the NCAA changed its rules to let it successful 2022. What bash Snoop and Dr. Dre and their canned cocktail person to bash with a random vessel crippled whose past naming-rights sponsors see Offerpad and Barstool Sports? Your conjecture is arsenic bully arsenic mine.

According to the organization’s website, the archetypal crippled successful December drew a grounds assemblage of 40,076, and determination are inactive 2 much bowls to travel nether the sponsorship deal, which runs done 2026. Game on!

8. Airbnb

The full thought of well-off celebrated folks helping to rise the illustration of short-term rental companies similar Vrbo (John Legend and Chrissy Teigen) and Airbnb (Mariah Carey, Justin Bieber) is simply a weird 1 each by itself. Why not rent an full level astatine the Four Seasons alternatively of someone’s house? But a three-way collab betwixt Snoop Dogg, prefab tiny accessory dwelling units (or ADU) shaper Kithaus and Airbnb (with a small assistance from interior decorator Emily Henderson) that popped up during the 2014 SXSW festival successful Austin, Texas, is simply a glimpse astatine what inhabiting 120 quadrate feet of Snoop’s domain mightiness look like.

Reflective golden marijuana-leaf people wallpaper? Check. A gold-painted, bedazzled mailbox? Check? An Arne Jacobsen ovum chair, a bluish velvet sofa nether a portion of artwork that reads “BO$$” and a java array topped with canine tchotchkes, video crippled controllers and a pistol-shaped lighter? Check, cheque and check. All further impervious that, large oregon small, it’s Snoop’s world, and we’re conscionable surviving successful it.

7. Beyond Meat

Snoop Dogg successful an apron successful beforehand of a Beyond Meat nutrient truck. He's holding a sausage successful a bun successful 1 manus and pointing to it.

Is Snoop Dogg an avowed herbivore? Or did helium conscionable “give up meat” the mode helium “gave up smoke” for that Solo campaign? Does it adjacent matter? His efforts connected behalf of Beyond Meat, an El Segundo–based shaper of plant-based nutrient alternatives felt ... organic. There was his 2019 pre-Grammys enactment wherever Carl’s Jr. Beyond Burgers were connected the menu. A fewer months later, helium took to the ‘Gram to proselytize the protein.

In aboriginal 2020, the collaboration added Dunkin’ to the premix with the Beyond D-O-Double G — a sandwich consisting of a Beyond Meat sausage patty, ovum and food clamped betwixt 2 halves of a glazed doughnut (a combo that sounds similar stoner nutrient astatine its finest). The pursuing autumn — conscionable successful clip for shot play — Snoop took to a tricked-out nutrient motortruck to sojourn L.A.-area Snoop Youth Football League games (talk astir leveraging synergy) to manus retired escaped samples of Snoop’s Beyond Dogg — a meat-free instrumentality connected a bratwurst smothered successful tailgating-inspired chili. (If this has your sensation buds tingling, there’s a look online.)

6. Solo Stove

Snoop Dogg roasting a marshmallow connected a instrumentality implicit an indoor occurrence pit.

When an earnest-sounding Snoop took to societal media successful November 2023 to state he had decided to “give up the smoke,” the media (including this outlet) couldn’t assistance but instrumentality the bait. Was 1 of the world’s astir famously enthusiastic consumers of weed permanently passing the blunt? More than 4.7 cardinal radical clicked the “like” button; celebrities posted their support. Weed heads began gnashing their teeth and rending their garments. (OK, not really, but you get the idea.)

Four agelong days later, portion the weed satellite was coming to presumption with what seemed similar the nonaccomplishment of 1 of its astir ardent supporters, the different footwear dropped: The misdirection (though, technically, not a lie) was really portion of the archetypal nationalist advertizing run for Texas-based Solo Brands, shaper of smokeless occurrence pits. A frenzy of follow-up property coverage and adjacent much societal media commentary ensued arsenic everyone realized they’d jumped to conclusions.

The result? According to a station connected X (formerly Twitter) from Solo’s main enforcement a fewer weeks later, immoderate 7 cardinal impressions, and 10 months later, a follow-up run featuring limited-edition Solo stoves emblazoned with the slogan “This pit is lit.” You can’t marque this worldly up.

5. SodaStream

Snoop Dogg clinking glasses with a turtle.

What’s the demographic crossover betwixt Snoop fans and folks who carbonate their ain beverages astatine home? According to astatine slightest one published report, not much. But the much pressing question — particularly if you caught this PepsiCo subsidiary’s 2020 vacation advertisement campaign: What’s with the coating of Snoop arsenic a centaur, the household array flanked with CGI mini-Snoop children and his kitchen-counter speech with a high-fiving turtle?

The shellback’s presence, it turns out, is the campaign’s mode of underscoring the lessened biology interaction of making your ain fizzy h2o astatine location alternatively of buying it. The Snoop-as-a-centaur painting? Your conjecture is arsenic bully arsenic mine. But, similar the room turtle, it’s an representation that’ll instrumentality with you agelong aft your home-bubbled vessel of h2o has gone flat.

4. Old Navy

Over the years, he’s appeared successful advertisement campaigns for (or launched collaborations with) a walk-in closet’s worthy of apparel brands from Cross Colours (1993) to Gucci (2024). But the 1 that gets my up-vote for the astir delightfully whackadoodle is an advertisement for the Gap Inc.-owned Old Navy brand that has Snoop Dogg bound to a seat and being held hostage — by Julia Louis-Dreyfus and Kumail Nanjiani, nary little — for $1 million.

The surreal precocious jinks see a treatment astir pastries (“Man, those are profiteroles. I made ’em myself,” Snoop tells a noshing Nanjiani. “Can you sensation the vanilla successful ’em?”), the explanation of the connection “fortnight” and astir important, the cardinal item that Old Navy customers waiting successful enactment for the 2015 holiday-season Black Friday merchantability could triumph $1 million. That’s right, each that prima powerfulness — and Snoop tied to a seat — conscionable to advertise waiting successful line.

3. Hot Pockets

Three men and a Hot Pockets mascot execute successful a euphony video.

Although he’s pitched each mode of foodstuffs connected behalf of others (Tostitos, Jack successful the Box Munchie Meals, transportation work Grubhub) and launched his ain products (ice pick marque Dr. Bombay and a enactment of meal cereals), his advertisement for the Nestlé-owned Hot Pocket marque of microwavable manus pies takes the (hash) cake.

That’s each due to the fact that the music video-style ad featuring DeStorm and Andy Milonakis includes Snoop rapping a parody mentation of his 2004 deed “Drop It Like It’s Hot” called “Pocket Like It’s Hot” (sample lyrics: “So don’t alteration the dizzle, crook it up a lizzle / Got immoderate cheesy drizzle dripping connected my shizzle”).

2. Norton AntiVirus

In what mightiness beryllium 1 of the astir “What were they thinking?” endorsement deals of each time, Norton enlisted the rapper successful its combat against cybercrime. The concern makes a small much consciousness erstwhile you enactment it successful the discourse of promoting a contention called “Hack Is Wack,” which asked creators to taxable two-minute rap videos connected cybersecurity threats — deliberation hacking, identity-theft viruses and the like. What was successful it for the winner? A travel to L.A. to conscionable with Snoop’s management, 2 tickets to a Snoop Dogg performance and a caller laptop with Norton antivirus software. Wack indeed.

1. Vybe Mobile

In 2008, agelong earlier helium was successful dense rotation arsenic a T-Mobile spokesdogg, Snoop appeared in an advertisement for German cellphone supplier Vybe Mobile that mightiness conscionable fertile arsenic the astir bizarre commercialized of his vocation to date. It begins with a Lego pirate riding connected the backmost of a turtle (what’s with Snoop and turtles?) crossed a room level arsenic a bored, shorts-wearing 20-something gazes with ennui astatine his phone. Suddenly, euphony starts and a lounge-lizard mentation of Snoop steps into the room — from wrong the refrigerator. He’s sporting a acheronian side-part wig and sunglasses and is kitted retired successful a achromatic tuxedo. One manus clutches a microphone. He begins to sing — successful German — “Schön ist es auf der Welt zu sein” (“It’s bully to beryllium successful the world”), the signature opus of the precocious German people vocalist Roy Black, whom Snoop whitethorn beryllium (or whitethorn beryllium not) channeling.

As successful astir ads featuring Snoop, zaniness ensues: Suds-covered women crawl retired of the dishwasher, a brace of soft players look retired of obscurity and the bored 20-something becomes nary longer bored. A dancing suds gal holds up a paper referencing the costs and benefits of Vybe’s connection and boom! In 50 seconds, the advertisement ends. But the questions? They’ll stay with you forever.

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