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MarketBeat
Wed, March 25, 2026 astatine 7:27 AM CDT 8 min read
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Zhihu reported its first-ever full-year non-GAAP profit successful 2025 with adjusted nett income of RMB 37.9 cardinal versus an adjusted nett nonaccomplishment of RMB 96.3 cardinal successful 2024, which absorption attributed to operating leverage, structural optimization and outgo discipline.
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Management is deepening AI integration crossed assemblage governance, search, instauration tools and depletion features—using algorithm-driven automation to boost engagement and suppress low-quality content—and is pursuing AI-enabled short-form drama/comic adaptations and AI information services arsenic caller monetization tracks.
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Q4 gross declined year-over-year to RMB 643.5 cardinal but showed commercialized signs of stabilization (marketing services up 24% sequentially), paid rank held 12.2 cardinal mean monthly users with RMB 333.5 cardinal successful Q4 revenue, and the institution ended 2025 with RMB 4.5 cardinal currency portion repurchasing astir 6.29% of shares for astir $89.9 million.
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Zhihu (NYSE:ZH) executives highlighted a milestone displacement to full-year non-GAAP profitability successful 2025, alongside increasing idiosyncratic engagement and a strategy to deepen AI integration crossed some the assemblage and commercialization efforts, according to remarks connected the company’s fourth-quarter and full-year 2025 net call.
Management said 2025 marked Zhihu’s “first-ever full-year non-GAAP profit,” with adjusted nett income of RMB 37.9 million, compared with an adjusted nett nonaccomplishment of RMB 96.3 cardinal successful 2024. The institution framed the effect arsenic grounds of operating leverage driven by ongoing structural optimization and outgo discipline.
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On assemblage activity, the institution pointed to stronger engagement metrics successful the 4th quarter. Average regular clip spent per idiosyncratic accrued to much than 41 minutes, and executives said affirmative idiosyncratic interactions accrued year-over-year. Zhihu besides reported that regular instauration of high-quality contented roseate by much than 20% year-over-year successful Q4 and was up much than 31% for the afloat year. Management added that nonrecreational AI-related contented accrued by much than 30% year-over-year.
Zhihu described AI arsenic a cardinal operator down some operational ratio and merchandise upgrades. The institution said it has been replacing manual operations with “algorithm-driven automated workflows” to amended assemblage governance, adding caller metrics for recognizing trustworthy contented and incorporating idiosyncratic feedback into valuation frameworks to suppress low-quality contented and amended the idiosyncratic experience.
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