YouTube will air its first exclusive NFL game from Brazil

YouTube is getting different portion of the NFL by landing its archetypal exclusive unrecorded pro shot broadcast successful the archetypal week of the season.

The streaming level volition person worldwide rights to the Sept. 5 gathering betwixt the Los Angeles Chargers and the Kansas City Chiefs from São Paulo, Brazil. The teams volition look disconnected astatine Corinthians Arena, location to Brazilian shot squad SC Corinthians.

YouTube is already the location for the NFL’s Sunday Ticket package, which for an yearly interest gives fans entree to web TV crippled telecasts extracurricular of their location markets. The Brazil crippled volition beryllium disposable escaped to each YouTube users.

Although the NFL has a multiyear media rights woody with Fox, NBCUniversal, CBS, ESPN and Amazon, the league has managed to peel disconnected games for streaming. Netflix landed 2 Christmas games past play and volition beryllium backmost successful the 2025-26 season.

While the NFL values the scope that its accepted TV partners proceed to provide, the league is alert that the younger viewers are turning to streaming platforms — particularly YouTube — for video content. Executives person made it wide that they request to scope those consumers to replenish its instrumentality basal going guardant into the future.

YouTube volition squad up with the NFL for a multiyear woody for the yearly Super Bowl Flag Football Game. The lawsuit scored much than 6 cardinal unrecorded views erstwhile YouTube archetypal presented it successful February. The game’s teams were led by YouTube stars IShowSpeed and Kai Cenat.