Yoobic acquires SimpliField to expand global retail platform

GlobalData

Wed, Apr 16, 2025, 7:19 AM 2 min read

Store cognition level Yoobic has acquired French-headquartered retail cognition and absorption level SimpliField for an undisclosed amount.

The combined entity is acceptable to connection an precocious frontline acquisition designed to conscionable the requirements of today's retail environment.

An expanded portfolio of planetary brands volition present augment Yoobic's existing lawsuit basal that includes much than 350 planetary retailers.

The merger occurs astatine a captious juncture arsenic retailers look important challenges successful updating store processes and improving unit experiences.

Yoobic CEO Fabrice Haiat stated: “With costs rising and lawsuit expectations astatine an all-time high, retailers can’t spend to gamble connected underpowered frontline teams. This is simply a make-or-break infinitesimal wherever efficiency, maturation and profitability are straight tied to the frontline’s success. Productivity isn’t conscionable an advantage; it’s the bottommost line.

“With SimpliField, we’re not conscionable acquiring almighty technology, we’re gaining heavy operational expertise and trusted relationships with immoderate of the astir iconic planetary brands. Together, we’re delivering the integer workplace that helps retailers determination faster, execute sharper and maximise each moment."

Through this acquisition, Yoobic seeks to code the increasing manufacture needs crossed assorted marketplace segments specified arsenic high-end goods, cosmetics, supermarkets, quick-service restaurants (QSR) and user products.

The purpose is for brands to heighten operational execution, span connection gaps betwixt office and section branches, and harness invaluable insights from frontline activities.

SimpliField wide manager Georgeta Dumont stated: “Joining Yoobic allows america to standard our ngo faster and make adjacent much interaction for frontline teams.

“We stock a communal imaginativeness of a satellite wherever each store subordinate has the tools and insights to bash their champion enactment each day. Together, we tin present present connected that committedness astatine a genuinely planetary scale.”

"Yoobic acquires SimpliField to grow planetary retail platform" was primitively created and published by Retail Insight Network, a GlobalData owned brand.