Yelp COO Sells 20,325 Shares. Should You Be Worried?

1 hour ago 2

Isac Simon, The Motley Fool

Fri, December 19, 2025 astatine 10:01 AM CST 5 min read

Joseph Nachman sold 20,325 shares connected Dec. 5, 2025 arsenic portion of his pre-approved banal merchantability plan.
The merchantability represented 9.40% of nonstop holdings, reducing nonstop ownership to 195,880 shares post-transaction.
The adtech concern has been facing headwinds, owed to little spending from its lower- and mid-income user base.
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Joseph R Nachman, Chief Operating Officer of Yelp (NYSE:YELP), straight sold 20,325 shares successful an open-market transaction connected Dec. 5, 2025, for $611,845, according to the SEC Form 4 filing.

Metric

Value

Shares sold (direct)	20,325
Transaction value	$611,845.51
Post-transaction shares (direct)	195,880
Post-transaction worth (direct ownership)	~$5.82 million

How does the size of this merchantability comparison to the insider's anterior transactions?
This transaction progressive 20,325 shares, which is astir 3 times the caller median merchantability size of 7,000 shares, ranking astatine the precocious extremity of Nachman's humanities disposition range.
What proportionality of the insider's holdings was impacted, and however does that subordinate to anterior cadence?
The merchantability accounted for 9.40% of nonstop holdings astatine the time, importantly supra the caller period's median of 2.34% per sell, indicating a larger-than-typical simplification successful a azygous event.
Were derivative securities oregon indirect entities progressive successful this transaction?
All shares sold were straight owned communal stock; the transaction did not impact indirect holdings oregon transfers of entities. The transaction progressive the workout of worker banal options with the contiguous merchantability of the underlying shares.

Metric

Value

Market capitalization	$1.9 billion
Revenue (TTM)	$1.47 billion
Net income (TTM)	$150 million
1-year terms change	-24.06%

*1-year terms alteration arsenic of Dec. 5, 2025.

Yelp operates a starring online level that links consumers with section businesses, leveraging a wide suite of advertizing and concern absorption tools. Its integer level connects consumers with section businesses, providing advertizing products, online reservations, waitlist management, and concern analytics solutions.

The institution generates gross chiefly done cost-per-click and multi-location advertising, concern leafage products, and subscription-based services for concern clients. It targets section businesses crossed assorted sectors, including restaurants, retail, healthcare, and services, with consumers seeking section accusation arsenic the superior idiosyncratic base.

Yelp's competitory borderline lies successful its established brand, extended user-generated content, and integration of value-added services for some businesses and consumers.