Women's soccer team to change name after transgender backlash to marketing campaign

The National Women's Soccer League (NWSL) Boston-based enlargement squad announced Friday that it volition beryllium changing its name. The alteration comes aft a question of transgender backlash to a selling run it abandoned backmost successful October. 

The squad was acceptable to beryllium named BOS Nation FC, which it announced successful a branding lawsuit successful the autumn alongside a selling run that featured the slogan "Too Many Balls." The slogan prompted aggravated backlash from the transgender community, including an NWSL player. 

A transgender subordinate who goes by the singular sanction Quinn, who plays for the Seattle Reign, spoke retired against the team's branding announcement successful a station connected Instagram. 

"Feels transphobic. Yikes," Quinn wrote. 

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Boston Mayor Michelle Wu speaks astatine a kickoff solemnisation for NWSL's Boston franchise astatine Dick's House of Sport.  (Barry Chin/The Boston Globe via Getty Images)

The squad rapidly abandoned the slogan, issued a nationalist apology for it, and adjacent thanked those who spoke retired against it. 

"We afloat admit that the contented of the run did not bespeak the harmless and welcoming situation we strive to make for all, and we apologize to the LGBTQ+ assemblage and to the trans assemblage successful peculiar for the wounded we caused," the connection said. 

"Thank you to each who person held america accountable by calling for america to bash better. We perceive you and we will, together," said different statement.

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Earlier this month, the nine hired caller main gross serviceman Amina Bulman, the erstwhile main marque and strategy serviceman for the NFL's Washington Commanders since September 2020, erstwhile the squad was successful modulation from its erstwhile "Redskins" branding, 

Now the Boston-based women's shot squad is erasing each traces of the branding that came retired of its October announcement by opting to alteration its projected sanction arsenic well. 

"The nine extends our heartfelt acknowledgment to our supporters, whose passionate voices we profoundly worth -- not conscionable for their unwavering enactment but besides for their honorable and captious feedback," bulk proprietor Jennifer Epstein said successful a statement.

"We could not person completed this process without your input. We purpose to physique a lasting bequest that makes each our fans consciousness welcome, connected, and arrogant to deterioration our colors and cheer our sanction for generations to come."

The contented of trans inclusion successful women's sports proved to beryllium 1 of the astir contentious governmental topics of past autumn and the commencement of 2025, arsenic aggregate lawsuits and national investigations person been prompted by situations involving trans athletes successful the past six months alone. 

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Data suggests the bulk of Americans reason trans inclusion successful women's sports, and the contented adjacent played into the 2024 predetermination results. 

A New York Times/Ipsos survey recovered the immense bulk of Americans, including a bulk of Democrats, don't deliberation transgender athletes should beryllium permitted to vie successful women's sports, arsenic 79% of participants said that biologic males who place arsenic women should not beryllium allowed successful women's sports. Of the participants who identified arsenic Democrats, 67% said that transgender athletes should not beryllium allowed to vie with women. 

A national exit canvass conducted by the Concerned Women for America legislative enactment committee recovered that 70% of mean voters saw the contented of "Donald Trump’s absorption to transgender boys and men playing girls' and women’s sports and of transgender boys and men utilizing girls' and women’s bathrooms" arsenic important to them. 

Additionally, 6% said it was the astir important contented of all, portion 44% said it was "very important."

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