Wix.com Ltd. (WIX): A Bull Case Theory

We came crossed a bullish thesis connected Wix.com Ltd. connected i'm stf’s Substack by stf. In this article, we volition summarize the bulls’ thesis connected WIX. Wix.com Ltd.'s stock was trading astatine $93.04 arsenic of January 28th. WIX’s trailing and guardant P/E were 37.27 and 12.72 respectively according to Yahoo Finance.

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Wix.com Ltd., unneurotic with its subsidiaries, operates a cloud-based web improvement level for registered users and creators worldwide. WIX is viewed arsenic undervalued pursuing its June 2025 acquisition of Base44, with the marketplace seemingly focused connected fears of AI-driven disruption and contention from Google portion overlooking the imaginable for meaningful ARR re-acceleration. Recent stock terms weakness appears to discount the hazard of “AI replacement” but fails to bespeak the accidental created by embedding Base44’s “vibe-coding” capabilities crossed Wix’s 270M+ registered idiosyncratic base.

Wix operates a freemium SaaS exemplary anchored by its DIY website builder, which remains the halfway cash-flow motor done premium subscriptions, portion its Wix Studio level has successfully moved the institution upmarket by serving nonrecreational creators, agencies, and enterprises astatine higher ARPU levels.

The Base44 acquisition, completed for astir $80 million, introduces conversational AI-driven improvement that allows users to physique websites and applications done earthy connection prompts alternatively than drag-and-drop tools oregon accepted code. Rather than a standalone product, Base44 is champion understood arsenic a diagnostic furniture that tin beryllium integrated crossed Wix’s ecosystem.

This exertion importantly expands Wix’s full addressable marketplace by attracting non-technical users who privation to make tools oregon apps, not conscionable websites, portion besides providing a compelling caller upsell lever for its mostly escaped idiosyncratic base. Base44 tin besides beryllium packaged into premium AI-driven tiers, driving ARPU enlargement and allowing Wix to vie straight with AI-native platforms.

Importantly, alternate web postulation information suggests Base44 usage continues to turn post-acquisition, serving arsenic a starring indicator of durable request and reducing integration risk. Success tin materialize done some nonstop ARR from Base44 and accelerated monetization crossed Wix’s existing users.

While integration challenges, Google competition, and the hazard of vibe-coding being a fad remain, these concerns look mostly priced in. With the marketplace fixated connected downside, the upcoming Q3 2025 net telephone represents a cardinal catalyst for absorption to quantify this maturation and perchance thrust a re-rating.