Why merch is one of Camp Flog Gnaw's biggest draws

The archetypal fewer hours of Camp Flog Gnaw are for shopping.

Beyond the star-studded lineup — which features performances from Asap Rocky, Doechii, and Childish Gambino this twelvemonth — the festival, hosted by Tyler the Creator, is known for spotlighting the rapper’s covering brands, similar the streetwear-inspired Golf Wang and Golf le Fleur, his luxury brand.

For fans, it’s not lone an accidental to spot their favourite artists, but besides a accidental to bargain exclusive collaborations (with Arizona Tea and One of these Days) and different uncommon pieces, which mightiness person already been sold retired online.

“When we bargain apparel from Tyler, we’re ever reasoning astir however uncommon it is. He ever has constricted drops and a constricted [amount of] product,” said Whittier nonmigratory and longtime instrumentality Carlos Alcaraz. “Getting entree to these items is decidedly a perk of coming to the fest. We each cognize that erstwhile we get here, there’s going to beryllium exclusive stuff.”

Golf le Fleur, Tyler’s luxury brand, had respective photograph ops and a pop-up successful the festival. They were selling exclusive Camp Flog Gnaw shirts and sweatshirts, arsenic good arsenic their latest footwear collection.

(Ronaldo Bolanos / Los Angeles Times)

Alcaraz spent $750 connected merchandise and was pleased to get his hands connected the Dodgers-inspired Camp Flog Gnaw jacket. It’s a piece, helium expects, that volition merchantability retired quickly, arsenic it wasn’t disposable online astatine all.

All astir the festival grounds, determination are respective tents dedicated solely to Flog Gnaw merchandise, with elongated lines. There are besides yellowish tents selling lone Golf Wang, and there’s a Converse pop-up with Golf le Fleur, wherever shoppers are capable to beryllium down and effort connected the in-demand shoes.

In a substance of a fewer hours, astir each festivalgoer could beryllium seen carrying a agleam yellowish container speechmaking “Golf.” Some carried respective bags and stood successful enactment for a locker wrong the festival grounds to store their haul safely. Others are speedy to enactment connected their recently purchased shot caps and T-shirts.

Over the years, the fluorescent container has go a staple for Tyler the Creator. As the decorator down these sought-after covering brands, manner has been a captious portion of his emergence to stardom. That night, during his L.A. Metro-inspired set, helium wore an wholly reddish leather outfit, complementing the colour strategy of his astir caller release, “Don’t Tap the Glass.” In the crowd, galore of his arsenic fashion-minded fans paid homage to the album, wearing reddish caps speechmaking “glass,” and were likewise decked retired successful reddish leather.

Vinicio Corleto eagerly stood successful enactment for the Golf le Fleur pop-up. The Palm Springs nonmigratory has been eyeing the collection’s 1908 Bronco Brown Boots since they archetypal dropped.

“They sold retired online successful similar 20 minutes. Now you can’t adjacent get them. They are reselling for $600,” said Corleto. “But I knew they were going to merchantability them astatine the festival. So, I figured, I mightiness arsenic good spell aboriginal to drawback them.” He plans to walk astir $300 but confesses helium volition astir apt walk person to $600 connected different pieces of merch.

Enmanuel Lua, 26, poses for a photograph astatine the Golf le Fleur installation.

(Ronaldo Bolanos / Los Angeles Times)

Tyler’s fans person mimicked his assorted styles implicit the years. Many followers don furry ushanka hats, akin to what helium wore passim the rollout of his 2018 release, “Call Me if You Get Lost.” Others instrumentality to his signature pastel-powered colour palette, athletics large patterned sweater vests oregon adjacent deterioration a button-up with a necktie and shot headdress — arsenic an ode to his astir predominant silhouette.

“I’m wearing pastel colors contiguous for him. I usually don’t. I usually deterioration a batch of achromatic and gray,” said L.A. section Cesar Carbajal, who was wearing a babe bluish guayabera. He had shown up aboriginal to marque definite helium could get his hands connected the Dodgers-themed jacket. “I ne'er deterioration pink. I started wearing pinkish due to the fact that of [Tyler’s album] ‘Igor.’ He truly helps my confidence.”

Employees astatine the merch booths athletics greenish Golf hoodies. Jason Leonard, who was helping usher the line, says the uniformity is “all astir repping the brand.” This is the 4th clip he’s worked a Tyler the Creator lawsuit and helium notices however overmuch power Tyler has connected the mode fans dress.

“They deterioration what helium wears. It’s a movement. It’s similar a batch of clump of Tylers retired there,” said Leonard. “People look to travel truly dressed up to this benignant of thing. They’re acceptable to travel and driblet hundreds of dollars.”