What Is Adobe Firefly? Here’s How to Use This Powerful Generative AI Tool

Adobe Firefly feels similar the best-kept concealed successful bundle close now. Adobe is aggressively talking up the app and its capabilities astatine events similar Adobe MAX, but adjacent with truthful overmuch limelight, it doesn’t get astir the attraction that competitors do. The Firefly app is simply a originative AI playground that lets you usage generative models to make images, videos, and more, but it tin bash more, from batch editing photos to turning a azygous framework into a afloat video.

Firefly isn't conscionable a text-prompt AI procreation tool. It's powerful, combining dozens of models, including those from Adobe, Google, OpenAI, ElevenLabs, and Topaz, to make a one-stop store for AI creation. Here's everything you request to cognize astir utilizing the app.

What Is Adobe Firefly (and What Can You Do With It)?

Adobe Firefly is simply a suite of generative AI tools built astir originative workflows, beryllium it vector graphics, photograph and video editing, oregon adjacent originative ideation. There are respective Firefly features built into Adobe’s Creative Cloud apps, from Photoshop to InDesign, but I’m focusing connected the web-based Firefly exertion here. It combines each of Adobe’s generative AI features successful 1 spot, and it’s integrated with different web-based tools, including Photoshop Web and Adobe Express.

I won’t beryllium capable to screen everything Firefly is susceptible of, but its functionality broadly breaks down into 4 main categories:

• Ideation: Firefly allows you to make Boards, an infinite-scrolling canvas with AI features built in. You tin upload your ain content, make contented straight connected your board, and infuse antithetic pieces of contented unneurotic with preset workflows. For instance, there’s a “try-on” feature, wherever you tin upload a fewer poses on with a fewer outfits and usage AI to spot what the outfits would look similar connected you.
• Generation: Firefly includes implicit a twelve AI models spanning antithetic modalities, including third-party models and Adobe’s ain commercially harmless Firefly models. This country of Firefly is afloat generation, beryllium it substance to speech, video, oregon image, oregon different modalities, specified arsenic representation to video oregon substance to vector.
• Production: Outside of axenic generation, Firefly includes respective AI features you tin usage arsenic portion of a accumulation workflow. These see automatic captions for videos, translations, code enhancement, inheritance removal, upscaling, and more. This class besides includes Firefly’s caller video editor, arsenic good arsenic its text-based representation exertion that uses AI.
• Quick Actions: The unsung leader of Firefly is Quick Actions. These are elemental but often tedious actions, similar converting images and videos, cropping, captioning, and generating a QR code. Other apps execute these aforesaid actions, but having them each successful 1 spot is great.

Firefly is an AI tool, but arsenic you tin spot from adjacent a wide statement of its functionality, it goes acold beyond generating AI images. These tools are integrated with Adobe’s web-based ecosystem, too, truthful you tin instrumentality an AI-generated representation retired to Photoshop Web oregon harvester aggregate generated assets done Adobe Express.

The different happening Firefly does is harvester dozens of AI models nether 1 roof. There are perpetually caller AI models making headlines, from the caller craze astir Google’s Nano Banana to the aboriginal stages of AI video procreation done models similar Runway. Normally, you person to spell to respective websites and support respective subscriptions to entree each these models, but Firefly puts the immense bulk of them nether 1 roof.

Adobe Firefly Generative Credits: How They Work

There are 4 antithetic Firefly plans, and I’ll excavation into them below, but it’s amended to deliberation of Firefly on the lines of generative credits than immoderate circumstantial plan. Generative credits are the bosom of Firefly. With each plan, you get a definite allocation of credits, and you tin walk them to make antithetic types of content.

The credits concern is messy. Each exemplary and diagnostic successful Firefly volition devour antithetic recognition amounts, and the magnitude of credits a exemplary consumes is taxable to change. For instance, Google's Nano Banana costs 10 credits per procreation and Imagen 4 costs 20 close now, but that’s lone for a constricted clip since these are newer models.

Further, immoderate models volition devour much credits depending connected the output. For instance, Topaz Labs’ fashionable Gigapixel upscaling exemplary costs 10 credits up to 25 megapixels, but it costs 20 credits beyond 25 MP. Similarly, the Luma AI Ray2 video exemplary costs 50 credits per 2nd for a 720p output, but it costs 150 credits per 2nd with a 4K output. Adobe tells maine that these recognition amounts are taxable to change, which tin beryllium for the better. As clip goes connected and models necessitate less computing resources, the outgo tin drop.

Beyond models and features, Adobe breaks down its generative AI features into 2 buckets: Standard and Premium features. If you person a paid Firefly subscription (or Creative Cloud Pro), you person unlimited entree to Standard features, leaving your monthly recognition allowance for Premium generation. With a escaped Firefly plan, you’ll request to walk credits careless of whether a diagnostic is classified arsenic Standard oregon Premium; however, Standard features usually lone devour 1 recognition per generation.

These credits aren’t exclusive to Firefly, further complicating matters. Generative Fill successful Photoshop is classified arsenic a Standard feature, for instance, portion Generative Extend successful Premiere Pro is simply a Premium feature. Regardless of the application, they each propulsion from the aforesaid excavation of generative credits. If you tally out, you tin either hold until your monthly allowance resets oregon you tin motion up for an further recognition program astatine the pursuing rates:

• 2,000 credits: $10 per month
• 7,000 credits: $30 per month
• 50,000 credits: $200 per month

With each of these further recognition plans, you’ll get entree to an further 100 GB of unreality storage, arsenic well, and they renew monthly conscionable similar a mean Adobe subscription.

Although the bulk of features successful Firefly usage credits successful immoderate form, determination are exceptions. Quick Actions mostly don’t usage generative credits, and tools similar Boards and the Firefly Video Editor don’t inherently usage credits, either. You’ll lone walk credits erstwhile utilizing a diagnostic that leverages generative AI.

Is Adobe Firefly Free? Plans and Pricing Explained

There are respective ways to entree Adobe Firefly features, but Adobe besides offers 4 plans specifically for Firefly. Here’s however they interruption down:

The large quality is betwixt the escaped Firefly program and the 3 paid options. You should deliberation of the escaped program much arsenic a trial. The fig of credits you get varies, truthful you’re escaped to poke astir and effort retired antithetic models, but Adobe doesn’t springiness you a strict fund of credits to use. The 3 paid plans each person akin entree to features, but the monthly recognition fund varies.

You tin besides entree Firefly with a Creative Cloud subscription. Creative Cloud Standard gives you 25 monthly credits, and it works likewise to Firefly Free; that is, you’ll request to walk those credits connected generative AI, careless of whether you’re utilizing a Standard oregon Premium feature. Creative Cloud Pro, connected the different hand, fundamentally includes Firefly Pro, with 4,000 monthly credits and unlimited entree to Standard generative AI features.

How to Use Adobe Firefly

There isn’t a desktop exertion for Adobe Firefly, but you tin entree the app successful your browser astatine firefly.adobe.com. Log successful oregon motion up for an account, and you’ll beryllium greeted with a substance punctual and respective boxes suggesting antithetic actions you tin take. There’s besides a paper connected the near broadside to assistance you navigate.

Firefly is powerful, and I won’t beryllium capable to screen everything you tin bash with it. Instead, I’ll locomotion you done a elemental workflow of generating an representation utilizing an AI model, and past utilizing that representation arsenic the starting framework to make a short, looping video.

At the top, prime New. You tin either make a caller record oregon make a caller file. Creating a record allows you to, for example, upload a photograph and usage generative AI to edit it, portion generating a record creates that representation from scratch with an AI model. For this example, take Image nether the make section.

In this caller screen, you’ll spot a punctual tract akin to a chatbot, on with a fewer wide settings. At the apical of the sidebar, you tin prime your exemplary and facet ratio, arsenic good arsenic upload a notation image. If you’re trying to execute thing specific, you should upload a notation image. In the punctual field, you’ll spot however galore credits a procreation costs, arsenic good arsenic a punctual proposition toggle. Select Generate aft entering a prompt.

Now you person an image, but that’s truly conscionable the starting point. If you don’t similar the result, prime the 3 dots adjacent to the representation and take Generate More to get immoderate much options. If the representation is close, but not perfect, you tin hover implicit it, prime Edit, and past take Use As Reference Image to provender it backmost into the AI model. In this aforesaid menu, you tin besides take Edit Image, which volition let you to tweak the generated representation by chatting with the AI model.

Once you person an representation you like, you tin backmost retired to the main Firefly surface by clicking the icon successful the precocious near corner. Adobe keeps a grounds of your procreation past wrong Firefly, truthful you tin callback your generated assets later. Now that we person a commencement frame, we’re going to make a video. Select New again, and take Video.

You’ll spot akin settings successful the near menu, including the exemplary you privation to use, the solution and facet ratio, and the framework complaint and duration. A caller summation is down successful the punctual tract wherever you tin prime a frame. Choose it, and past prime Adobe Cloud Storage. You tin take the representation you generated earlier from your procreation history.

Enter the punctual you want, and take Generate. For this example, I asked Veo 3.1 to adhd earthy question and loop it, and it did a amazingly bully occupation without immoderate further guidance.

There’s a batch much you tin bash successful Firefly, but I privation to telephone attraction to Boards. It’s an infinite-scrolling temper committee you tin make images and videos in, arsenic good arsenic upload your ain content. Boards get truly absorbing with presets. You tin find them successful the bottommost toolbar, and Adobe gives you immoderate preset options similar turning an representation into a cartoon oregon changing the position of a photo.

Can You Sell Images and Videos Made With Adobe Firefly?

Adobe Firefly is billed arsenic a instrumentality with commercialized applications, meaning you tin leverage it for things similar advertizing by generating assets. However, the commercialized viability of Firefly projects depends connected the models you’re using.

Adobe’s ain Firefly models are harmless for commercialized use. Adobe says that it trains its models connected proprietary data, and you ain the output. When I asked the institution astir commercialized use, it said that the Firefly models are akin to Adobe’s apps. They’re tools, and immoderate you marque with those tools is harmless for commercialized usage and royalty-free.

Firefly besides includes spouse models, which whitethorn not beryllium harmless for commercialized use. It depends connected the exemplary and what you’re utilizing it for, ultimately. Nano Banana, for instance, is mostly harmless for commercialized use, but if you usage it to make an representation that violates copyright, that is not harmless for commercialized use. If you’re worried, it’s champion to instrumentality with the Firefly models.

Other generative AI features mostly don’t person issues with royalties oregon commercialized use. For instance, utilizing Topaz Gigapixel to upscale an representation you created is safe, and utilizing features similar Generative Expand oregon Generative Fill are mostly safe, arsenic well, adjacent erstwhile utilizing spouse models.