Wall Street Upgrades Celsius Holdings: Costco Fear Overdone and the Franchise Is Still Growing

3 hours ago 3

Joel South

Mon, March 30, 2026 astatine 9:10 AM CDT 4 min read

Celsius Holdings (CELH) reported full-year 2025 gross of $2.515B, up 85.54% year-over-year, with Q4 net beating estimates connected some gross ($721.63M vs. $648.28M consensus) and adjusted diluted EPS ($0.26 vs. $0.21 estimate), portion the combined portfolio present commands astir 20% U.S. vigor portion dollar share.
Deutsche Bank upgraded Celsius to Buy from Hold with a $44 terms target, believing the 33% caller banal diminution overreacted to Costco’s private-label threat, which represents lone 10% of 2025 sales, portion the institution focuses connected completing Alani Nu integration and recovering gross margins to the debased 50s by mid-2026.
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Deutsche Bank expert Steve Powers upgraded Celsius Holdings (NASDAQ:CELH) to Buy from Hold connected Monday, mounting a terms people of $44, down from $56. The steadfast sees a buying accidental aft the stock's crisp caller decline, arguing that the marketplace has overreacted to concerns astir Costco (NASDAQ:COST) launching a competing private-label vigor drink.

Ticker

Firm

Rating Change

New Price Target

Key Thesis

CELH	Deutsche Bank	Hold → Buy	$44	Costco backstage statement fearfulness overdone; franchise inactive expanding

Year-to-date, shares of CELH person present mislaid astir 28%, dragging down their one-year show to a nonaccomplishment of 3.38%.

Powers describes Celsius arsenic a "still-expanding, profitable, and cash-generative franchise" operating wrong a "high-growth" vigor portion category. Deutsche Bank views the banal arsenic oversold, with the Costco private-label menace failing to warrant the magnitude of the selloff. That presumption has institution connected Wall Street: TD Cowen reiterated a Buy standing with a $66 terms people connected March 26, besides calling the pullback overdone, noting that Costco accounts for lone 10% of Celsius' 2025 income and that private-label competitors person historically struggled successful the vigor portion market.

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Celsius shares person fallen 32.94% implicit the past period and are down 25.8% year-to-date, trading astatine $33.94 arsenic of March 27 — good beneath the 52-week precocious of $66.74. The diminution came contempt a beardown Q4 net report: gross of $721.63M bushed statement estimates of $648.28M, and adjusted diluted EPS of $0.26 topped the $0.21 estimate. Full-year 2025 gross reached $2.515B, up 85.54% year-over-year.

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