Urban-gro Shifts Focus to Sports Media Following Flash Merger

Urban-gro Inc. (NASDAQ:UGRO) has announced a strategical pivot distant from its roots successful controlled situation agriculture, repositioning itself arsenic a sports, media, and experiential selling level aft merging with Flash Sports & Media Inc..

The institution finalized its acquisition of Flash connected February 17, 2026, aft archetypal revealing the woody connected October 14, 2025. With the summation of Innovative Production Group FZ LLC, the combined concern present operates nether the Flash marque wrong the sports and media landscape.

Urban-gro besides confirmed it has regained compliance with each Nasdaq listing standards aft antecedently receiving deficiency notices. The institution resolved issues tied to periodic filings, minimum stockholders’ equity, and bid terms requirements, including executing a 1-for-25 reverse banal divided effectual February 9, 2026, and gathering yearly shareholder gathering obligations.

Despite regaining compliance, the institution volition stay nether a one-year discretionary sheet show successful accordance with Nasdaq rules.

Looking ahead, Urban-gro’s near-term operations volition absorption connected the Lanka Premier League Season 6, scheduled to tally from July 10 done August 5, 2026. The institution is progressive done IPG, which holds lawsuit rights for the T20 cricket tourney owned by Sri Lanka Cricket.

“This translation reflects a deliberate determination to reposition the Company successful a assemblage with what we judge are stronger semipermanent tailwinds and broader monetization pathways than our humanities extremity markets had been delivering,” said Bradley Nattrass, Chief Executive Officer of urban-gro.

Urban-gro pointed to the increasing planetary illustration of cricket arsenic a origin supporting its shift, including the sport’s planned inclusion successful the Los Angeles 2028 Olympic Games. The Olympic contention volition diagnostic the T20 format, the aforesaid operation utilized successful the Lanka Premier League.

The institution besides highlighted expanding information astatine the U.S. collegiate nine level, wherever much than 100 cricket clubs are presently active, adjacent though the athletics is not officially recognized by the NCAA.

Urban-gro Inc. antecedently operated arsenic a nonrecreational services and design-build steadfast focused connected controlled situation agriculture, arsenic good arsenic industrial, healthcare, and different commercialized sectors, earlier pivoting toward sports and media done its caller transformation.

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