Ulta Beauty Price Prediction: Post-Earnings Selloff Creates Entry Opportunity

2 hours ago 2

Jordan Chussler

Fri, March 13, 2026 astatine 10:59 AM CDT 4 min read

Ulta Beauty has had a volatile fewer weeks. The banal is down much than 14% implicit the past week and its year-to-date nonaccomplishment is much than 11%.
JPMorgan rates Ulta Overweight with a $750 terms target, lowered from $800, and recommends utilizing the post-earnings selloff arsenic a buying opportunity.
Reaching a $750 terms people volition necessitate comparable income growth, continued EPS beats and sustained execution connected the Unleashed strategy and planetary buildout.
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Ulta Beauty (NASDAQ:ULTA) has had a volatile fewer weeks. The banal is down much than 14% implicit the past week and down astir 20% implicit the past month, bringing its year-to-date nonaccomplishment to much than 11%.

The banal sits good beneath its 52-week precocious of $714.97, and the Street statement people sits astatine $701.50. Most analysts clasp much measured views, but JPMorgan is lasting isolated with a bold $750 terms target. That represents meaningful upside from the existent terms of $624.70. But tin ULTA realistically scope $750 by the extremity of 2026?

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JPMorgan rates Ulta Overweight with a $750 terms target, lowered from $800, and recommends utilizing the post-earnings selloff arsenic a buying opportunity. The firm's condemnation rests connected 2 observations: management's guidance is viewed arsenic conservative, and the company's quarter-to-date comparable income are tracking good supra JPMorgan's ain 4% estimate. That operation suggests the marketplace is selling into a setup wherever guardant results could meaningfully astonishment to the upside.

The sell-off itself fits a acquainted pattern. When Ulta posted a 14.61% net bushed successful Q2 2026, shares dropped 7.14% connected the day, lone to retrieve 12.85% implicit the pursuing 30 days. Thursday's 4.28% diminution connected a 12.03% net bushed looks similar a replay of that pattern.

Conservative guidance creating upside potential. Ulta's FY2026 diluted EPS guidance of $28.05 to $28.55 whitethorn beryllium excessively cautious if QTD comps hold.
The Unleashed strategy driving stock gains. Morgan Stanley, besides Overweight astatine $700, cites Ulta's Unleashed strategy arsenic reinforcing stock summation imaginable successful a competitory quality market. New marque launches, bold merchandising, and loyalty programme extent support Ulta's moat wide.
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