The U.K.’s antitrust watchdog says Google could beryllium forced to fto British users take whether to usage rival hunt services, arsenic it proposes utilizing caller integer regulations to boost competition
LONDON -- Google could beryllium forced to fto British users take whether to usage rival hunt services, the country's antitrust watchdog said Tuesday arsenic it projected utilizing caller integer regulations to boost competition.
The Competition and Markets Authority said its “priority measures” see requiring Google to contiguous users with “choice screens” erstwhile they usage cardinal products similar the Chrome browser and Android mobile operating system.
The prime screens would fto users “easily prime and power betwixt hunt services," which could perchance see AI assistants, it said.
The watchdog is seeking to springiness Google a “ strategical marketplace presumption ” statement nether the caller U.K. integer rules. That would springiness it the powerfulness to usage “targeted measures” to enforce changes to “specific aspects” of its hunt operations successful the U.K.
The CMA's determination “could person important implications for businesses and consumers successful the UK,” Google said.
Oliver Bethell, Google’s elder manager of competition, noted successful a prepared connection that CMA reiterated that ‘strategic marketplace status’ doesn't connote that anti-competitive behaviour has taken place, "yet this announcement presents wide challenges to captious areas of our concern successful the U.K.,”
The watchdog has until Oct. 13 to determine connected whether to springiness Google the label.
It has drawn up 3 different archetypal precedence measures that it would transportation retired if it goes ahead.
Google would person to marque its hunt results ranking and presumption just and non-discriminatory, and springiness businesses an effectual mode to kick if they've been treated unfairly.
Publishers should beryllium fixed prime and transparency astir however their contented collected by Google is utilized for AI services, specified arsenic AI-generated overviews that person been appearing astatine the apical of hunt results.
The CMA besides wants to guarantee radical tin easy transportation their data, specified arsenic their Google hunt history, to different businesses, which the CMA said could foster innovative caller products and services.
English (CA) · 
English (US) · 
Spanish (MX) ·