UFC CEO Dana White Shares How He Became A Billionaire: 'You Have To Keep Proving Yourself Every Year'

UFC CEO Dana White focused connected self-improvement, crushing his opponents, and harnessing his relentlessly competitory mindset to physique a multibillion dollar institution that transformed fighting.

He precocious shared however helium did it connected a "School of Hard Knocks" amusement and immoderate of the lessons helium learned on the way.

"You person to support proving yourself each year," White said.

His way to occurrence progressive taking aboriginal risks, staying consistent, and breaking rules.

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White said that helium worked arsenic a bellman astatine a Boston edifice erstwhile helium was successful his aboriginal 20s, but helium rapidly discovered that the occupation wasn't for him.

"This isn't what I privation to bash for the remainder of my life," helium said.

White decided to commencement a warring concern that took the champion parts astir boxing and removed the worst parts of the sport. He rationalized that helium could ever go a bellman astatine the aforesaid edifice oregon different 1 if his concern thought fell flat.

Taking the large hazard successful his 20s paid off, and by starting young, helium had acold less obligations. White became a genitor astatine 33, truthful helium had plentifulness of clip to turn the UFC earlier having to rise a family.

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White went done plentifulness of ups and downs passim his concern travel and stuck with it portion different competitors folded. He attributed his occurrence to grinding, competing against himself, and staying existent to his word.

"It's not similar you conscionable get here," White said connected "School of Hard Knocks."

It’s casual to privation success, but it isn't casual to enactment successful the agelong hours implicit a agelong play of time. White said that each of the astir palmy radical helium ever met had consistency. It's casual to instrumentality with thing for 1 week, but continuing to turn your concern for a decennary tin pb to life-changing fiscal gains.

"Consistency is the cardinal to everything successful life," White said.

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The UFC was a disruptive athletics that had naysayers who doubted that it could vie with boxing. However, White proved the critics incorrect by leaning into disruption alternatively of trying to blend successful with the warring industry.