UConn Final Four run could trigger a $50M furniture giveaway for Massachusetts-based Jordan's Furniture

More than 4 decades ago, Eliot Tatelman worked with his begetter astatine a New England furnishings store. He apt ne'er expected that, years later, a bold stake tied to the 2007 World Series tally by the Boston Red Sox would onshore him connected a title interval alongside the franchise’s biggest stars.

As the parade coiled done Boston’s streets, immoderate attendees held signs that said "Thanks for the escaped furniture," a motion to the retailer’s promotion. 

Now, Tatelman’s Jordan’s Furniture is revisiting the thought with a akin promotion, betting connected however acold UConn’s men’s and women’s hoops teams volition beforehand successful this year’s NCAA Division I tournaments. 

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Braylon Mullins (24) of the UConn Huskies celebrates aft shooting the game-winning 3-point handbasket during the 2nd fractional against the Duke Blue Devils successful the Elite Eight of the 2026 NCAA Tournament astatine Capital One Arena March 29, 2026, successful Washington, D.C. (Emilee Chinn/Getty Images)

The retailer promised refunds totaling up to astir $50 cardinal if some Huskies teams scope — and past suffer — their respective nationalist rubric games. Eligible furnishings indispensable person been purchased from Jordan’s Furniture betwixt Jan. 20 and March 1, according to the company’s website.

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Tatelman served arsenic the furnishings retailer’s CEO, but the family-run business’s day-to-day operations proceed to beryllium overseen by his children.

The UConn women’s squad faces South Carolina Friday astatine 7 p.m. ET successful Phoenix, portion the men’s squad meets Illinois Saturday successful Indianapolis.

The UConn Huskies are awarded the Fort Worth Regional trophy aft their triumph against the Notre Dame Fighting Irish astatine Dickies Arena March 29, 2026, successful Fort Worth, Texas. (Chris Jones/Imagn Images)

"We person insurance," Tatelman told USA Today Sports. "We privation them to win."

There are 2 Jordan’s Furniture locations successful Storrs, Connecticut.

Braylon Mullins (24) celebrates with Jayden Ross (23) and Malachi Smith (0) of the UConn Huskies aft Mullins changeable the game-winning 3-point handbasket during the 2nd fractional against the Duke Blue Devils successful the Elite Eight of the 2026 NCAA Tournament astatine Capital One Arena March 29, 2026, successful Washington, D.C. (Patrick Smith/Getty Images)

Tatelman reflected connected the Red Sox promotion, recalling the bold connection that helped specify the campaign.

"We said, ‘Come into Jordan’s and bargain a sofa, a bed, a mattress, a eating country table,’" helium said. "And if the Red Sox triumph the World Series, it’ll each beryllium free.’"

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The Red Sox's four-game expanse of the Colorado Rockies successful the 2007 World Series ended up costing the furnishings institution astir $35 million. Tatelman said helium "bought security for it."

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