Torque Asset Management Buys $4 Million of Planet Fitness Amid Stock's 54% Decline in 2026

What other to cognize

This was a caller position; the involvement represented 1.45% of the fund's 13F assets nether absorption astatine quarter-end.

• Top 5 holdings aft the filing were:

  • Amazon: $48.97 cardinal (19.3% of AUM)

  • Meta Platforms: $42.76 cardinal (16.8% of AUM)

  • Okta: $25.10 cardinal (9.9% of AUM)

  • Procore Technologies: $24.70 cardinal (9.7% of AUM)

  • Mastercard: $24.56 cardinal (9.7% of AUM)

As of May 20, 2026, Planet Fitness shares were trading astatine $50.24, down 51.6% implicit the past twelvemonth and underperforming the S&P 500 by 76 percent points.

Company Overview

Company Snapshot

• Planet Fitness offers gym memberships, fittingness services, and instrumentality sales, with gross chiefly derived from franchise fees, corporate-owned stores, and instrumentality income to franchisees.

• The institution operates a hybrid concern exemplary combining franchising and nonstop ownership, generating income done ongoing royalties, rank fees, and instrumentality distribution.

• Its superior customers are value-conscious individuals seeking affordable fittingness solutions, arsenic good arsenic franchisees operating Planet Fitness-branded locations successful the U.S. and prime planetary markets.

Planet Fitness, Inc. is simply a starring relation and franchisor of fittingness centers that emphasizes a high-value, low-cost gym experience. The institution leverages its extended franchise web and corporate-owned locations to execute standard and accordant currency flow. Its competitory borderline lies successful its accessible pricing, nationalist marque recognition, and diversified gross streams crossed franchise and instrumentality sales.

What this transaction means for investors

Over the past decade, Planet Fitness banal roseate much than sixfold, lone to plummet by much than 50% successful 2026. While the banal has steadily declined implicit the past year, this diminution was exacerbated by a 30% driblet successful a azygous time successful May, pursuing the company’s Q1 net report. However, though the net study wasn’t awesome, the standard of PLNT stock’s diminution mightiness beryllium exaggerated astatine this point.

During the quarter, the institution battled done immoderate self-inflicted errors that whitethorn person alienated its halfway “beginner fitness” lawsuit base. Making matters worse, the institution pulled its three-year guidance of 10% to 15% annualized income maturation and delayed raising prices connected its premium Black Card, aft its Basic Card terms summation from $10 to $15 whitethorn person spurred Q1’s slowdown.