Tim Cook buys 25,000 shares of Nike stock

The Apple CEO is besides a Nike committee member. And helium conscionable spent much than $1 cardinal of his ain wealth connected the banal adjacent its 52-week low.

Cook purchased 25,000 shares of Nike Class B Common Stock connected April 10 astatine a weighted mean terms of $42.43 per share, according to a Form 4 filing with the Securities and Exchange Commission, arsenic reported by Investing.com.

He was not alone. Nike President and CEO Elliott Hill added 23,660 shares astatine $42.27 each connected April 13.

Nike shares roseate astir 2% successful after-hours trading connected April 14 aft some filings were disclosed, Investing.com noted.

Cook's shares were purchased crossed aggregate transactions astatine prices ranging from $42.42 to $42.44, suggesting a deliberate accumulation alternatively than a azygous trade.

After the purchase, helium straight owns 130,480 shares of Nike Class B stock, according to the SEC filing reported by Investing.com.

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Hill's acquisition brought his full nonstop holdings to 265,247 shares. His transaction was executed connected April 13 and filed connected April 14, according to Benzinga.

Nike was trading adjacent its 52-week debased of $42.09 astatine the clip of Cook's purchase, with the banal down astir 36% implicit the past six months, Investing.com indicated.

Cook is not a casual extracurricular capitalist successful Nike. He has served connected the company's committee for years and has been buying Nike banal consistently. In December 2025, helium purchased 50,000 shares astatine $58.97, spending astir $2.95 cardinal successful a azygous transaction.

That discourse matters. This is not Cook dipping a toed successful for the archetypal time. It is simply a committee subordinate who already owned a important involvement adding much astatine a little price, person to the 52-week low.

Insider buying mostly gets much attraction erstwhile it happens astatine depressed prices, erstwhile the purchaser is adding to an existing position, and erstwhile aggregate insiders enactment astir the aforesaid time. All 3 conditions are contiguous here.

Nike has been navigating a hard stretch. The institution is successful the mediate of a multi-year turnaround, moving to stabilize income trends, amended margins, and rebuild momentum successful cardinal markets.

Insider enactment implicit the past 3 months shows $673,362 successful purchases against $565,021 successful sales. Net buying from insiders, adjacent astatine comparatively humble levels, adds to the representation that enactment believes existent prices are attractive.