The Quality Group buys majority of sports-nutrition peer Raw Nutrition

Private-equity-backed The Quality Group has acquired a bulk involvement successful US sports-nutrition adjacent Raw Nutrition.

Germany-based The Quality Group, itself majority-owned by private-equity steadfast CVC, is location to brands including ESN and More Nutrition.

In a woody with Raw Nutrition described arsenic “a strategical partnership”, The Quality Group volition ain a bulk shareholding successful the Florida-based business.

Founded successful 2019, Raw Nutrition is led by CEO Dom Iacovone, Chris Bumstead and bodybuilding manager Matt Jansen. All 3 volition beryllium shareholders successful the combined company. Financial presumption were not disclosed.

Iacovone said: “After galore discussions with respective planetary show nutrition companies, we decided to participate a concern with The Quality Group fixed that they recognize each the opportunities and challenges that we’re astir to face, and person navigated done them highly successfully.

“Going done our process, it was precise important to maine to find a strategical spouse versus 1 that would conscionable springiness america the astir money. We person large goals astatine Raw Nutrition to physique this marque arsenic large arsenic it tin beryllium and cooperating with The Quality Group is the archetypal measurement to helping america navigate that.”

The companies volition “continue to run arsenic autarkic brands”, a connection issued by The Quality Group read.

“Both Raw Nutrition and The Quality Group are profoundly connected to their people audiences. While Raw excites athletes successful the US, we activate a loyal, performance-driven pursuing successful Europe done ESN and More Nutrition,” The Quality Group CEO Heikki Takala said.

Raw Nutrition is aiming to absorption connected increasing its merchandise portfolio and beingness successful the US. In its home market, the company’s products are disposable online, arsenic good arsenic successful store astatine Crunch Fitness, GNC, Sam’s Club and The Vitamin Shoppe.

The owners of The Quality Group sold a bulk involvement to CVC 3 years ago.

Established successful 2020 done the merger of sports nutrition brands ESN and More Nutrition, the business’ main markets are Germany, Austria and Switzerland.

This week, the institution announced the motorboat of the More Nutrition marque successful the UK.

"The Quality Group buys bulk of sports-nutrition adjacent Raw Nutrition" was primitively created and published by Just Drinks, a GlobalData owned brand.

The accusation connected this tract has been included successful bully religion for wide informational purposes only. It is not intended to magnitude to proposal connected which you should rely, and we springiness nary representation, warranty oregon guarantee, whether explicit oregon implied arsenic to its accuracy oregon completeness. You indispensable get nonrecreational oregon specializer proposal earlier taking, oregon refraining from, immoderate enactment connected the ground of the contented connected our site.