Taylor Swift Aims to Protect Her Voice and Image With New Trademark Filings as AI Runs Rampant Online

Taylor Swift is pursuing successful Matthew McConaughey's pb by filing trademarks to support her dependable and likeness arsenic AI runs rampant online.

As spotted by IP lawyer Josh Gerben (via Variety), the Cruel Summer singer-songwriter's TAS Rights Management filed a trio of trademark applications with the U.S. Patent & Trademark Office precocious past week. Each covers antithetic elements the creator is funny successful keeping harmless arsenic AI-generated contented fills societal media feeds.

Two of the trademarks were similar, generic voice-related filings of the creator saying, "Hey, it's Taylor Swift," and "Hey, it's Taylor." The different is an image, which has been described arsenic follows: "A photograph of Taylor Swift holding a pinkish guitar, with a achromatic strap and wearing a multi-colored iridescent bodysuit with metallic boots. She is lasting connected a pinkish signifier successful beforehand of a multi-colored microphone with purple lights successful the background."

Taylor Swift. Photo by Frazer Harrison/Getty Images.

Swift's determination to support her individuality harmless follows a akin maneuver McConaughey took erstwhile protecting his dependable and representation earlier this year. The lawsuit saw the Interstellar prima record trademarks for his memorable "alright, alright, alright" catchphrase arsenic good arsenic videos of him lasting successful beforehand of a Christmas histrion and connected a porch.

"My squad and I privation to cognize that erstwhile my dependable oregon likeness is ever used, it’s due to the fact that I approved and signed disconnected connected it," helium told The Wall Street Journal successful an email astatine the time. "We privation to make a wide perimeter astir ownership with consent and attribution the norm successful an AI world."

Both Swift and McConaughey filed trademarks successful the involvement of maintaining ownership implicit themselves present and successful the future. It's unclear however palmy these strategies volition beryllium arsenic exertion continues to germinate successful the future, oregon if different nationalist figures program to travel suit.

Swift has a past of taking large steps to support her individuality some online and successful the euphony business. Prior to today's determination to combat against AI-generated content, she famously spent years re-recording immoderate of her astir celebrated tracks with the "(Taylor's Version)" tagline earlier outright purchasing the maestro recordings for her archetypal six albums for a reported $360 million.

For much connected the musician's career, you tin work astir however her Era's Tour movie took implicit theaters successful 2023, oregon however her The Life of a Showgirl premiere brought audiences backmost successful 2025. You tin besides cheque retired wherefore stars similar Cillian Murphy, Domhnall Gleeson, and Lewis Capaldi teamed up for 1 of her caller euphony videos.

Photo by Frazer Harrison/Getty Images.

Michael Cripe is simply a freelance writer with IGN. He's champion known for his enactment astatine sites similar The Pitch, The Escapist, and OnlySP. Be definite to springiness him a travel connected Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).