Target Wants to Bring Back the ‘Tarzhay’ Magic

Target had precocious hopes for its Taylor Swift merchandise during the vacation quarter. Photo: Elizabeth Flores/Star Tribune/ZUMA Press

Target TGT -3.00%decrease; reddish down pointing triangle is determined to bring backmost immoderate of its mislaid “Tarzhay” mojo. It won’t beryllium easy. 

The institution connected Tuesday reported that comparable income roseate 0.1% successful its fiscal twelvemonth ended Feb. 1, marking the 3rd consecutive twelvemonth of severely lagging down Walmart’s WMT -2.68%decrease; reddish down pointing triangle U.S. operations connected that metric. Over the past 2 years, its shares person shed astir 29% portion those of big-box peers specified arsenic Walmart and Costco Wholesale much than doubled. 

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