Swiggy targets health-conscious consumers with EatRight launch

Indian online nutrient transportation level Swiggy has introduced EatRight, a caller conception intended for radical looking for much health-focused meals.

The conception groups items specified arsenic higher-protein dishes, lower-calorie options and foods with nary added sugar, according to a Press Trust of India (PTI) report. The work volition beryllium disposable successful much than 50 cities.

Overall, EatRight includes much than 1.8 cardinal dishes from implicit 200,000 restaurants. The nutrient transportation level said that this diagnostic is designed to assistance users observe these options much easily, without altering however they usually spot orders.

Based connected Swiggy’s interior ordering data, the institution said that the request for healthier nutrient has grown twelvemonth connected twelvemonth astatine doubly the complaint successful Tier-2 cities successful the state compared with metropolitan areas.

It has identified cities specified arsenic Chandigarh, Guwahati, Ludhiana and Bhubaneswar arsenic cardinal markets for this benignant of ordering.

According to assorted media reports, respective edifice partners are creating caller banal keeping units (SKUs) that acceptable with accrued involvement successful health-conscious eating.

Swiggy nutrient strategy, lawsuit acquisition and caller initiatives vice-president Deepak Maloo was quoted by assorted media sources arsenic saying: “With EatRight, we are offering nutrient options that blend seamlessly into a user's regular ordering habits, region determination fatigue done wide categorisation, and integrate healthier choices people into mundane nutrient ordering.”

Separately, Swiggy has been adding services aimed astatine office-based customers.

In August 2025, it launched DeskEats, which it rolled retired to much than 7,000 tech parks, firm offices and concern centres crossed 30 cities, including Bengaluru, Chennai, Delhi, Kolkata and Mumbai.

Last year, the institution launched a firm rewards programme for employees crossed 14,000 organisations, with a stated extremity of improving engagement among bureau workers.

"Swiggy targets health-conscious consumers with EatRight launch" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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