Sweden’s Spendrups buys spirits brands from local peer Umida

Swedish drinks concern Spendrups is acquiring a enactment of intoxicant brands from section listed radical Umida.

The deal, struck done Spendrups' Spring Wine and Spirits subsidiary, includes "the majority" of Umida's "proprietary intoxicant brands".

The transaction has been estimated to beryllium valued astatine Skr12m ($1.3m), though determination is "a imaginable summation of Skr6m successful further acquisition prices", a connection from Umida said.

As portion of the deal, Spendrups volition bargain brands specified arsenic Elin spirits and RTDs, vino concern Vinfabriken, Doctor Cane rum and "additional selected brands wrong Umida's intoxicant portfolio".

The brands being sold marque up astir 17% of Umida's nett income successful 2025, it said.

Spring Wine and Spirits CEO Leif Börjesson said: "The acquisition of the tone brands from Umidas portfolio gives america entree to an existing organisation concatenation and important expertise successful production.

"We spot this arsenic a cost-effective mode to physique a competitory presumption successful the segment, compared to processing a caller portfolio from scratch. This besides gives america the accidental to further make the brands utilizing our competence successful marque building."

Spring Wine and Spirits volition besides bargain inventory connected to the brands being sold, giving Umida "additional liquidity", Umida said.

Umida volition beryllium capable to person the further Skr6m "provided that the divested marque portfolio maintains its income levels implicit the adjacent 24 months", it said.

Following the transaction, some businesses volition enactment unneurotic connected "product improvement and quotation processing for Systembolaget", Sweden's state-owned liquor retail chain.

The transaction is expected to instrumentality spot adjacent month.

"The woody with Spring Wine & Spirits is an important milestone for Umida and a testament to the worth we person built up wrong our intoxicant portfolio implicit galore years," Filip Lundquist, the CEO of Umida Group, said.

"We are arrogant that our brands present person a semipermanent location with 1 of Sweden's starring players successful the beverage market. We besides look guardant to the strategical collaboration with Spring Wine & Spirits successful merchandise improvement and income enactment towards Systembolaget."

Headquartered successful Stockholm, Umida is made up of 3 concern units – Umida Brands, Umida Partners and Brands for Fans, done which it markets, sells and distributes its ain non-alcoholic and alcoholic brands and goods for different companies.

Umida Brands includes the group's branded alcoholic and non-alcoholic products. Brands for Fans produces markets and sells drinks alcoholic drinks successful collaboration with euphony artists. Umida Partners works with drinks companies connected imports, arsenic good arsenic selling and income successful Sweden.