Stellantis' Maserati boosts customisation options ahead of relaunch plans

Reuters

Wed, Mar 26, 2025, 8:33 AM 2 min read

ROME (Reuters) - Italian sports car shaper Maserati, 1 of the worst performing brands wrong the Stellantis group, said connected Wednesday it was boosting lucrative customisation services portion moving connected wider turnaround plans.

The marque sold conscionable 11,300 vehicles past year, down from 26,600 successful 2023, with an adjusted operating nonaccomplishment of 260 cardinal euros ($284 million). Its concern plan, including caller exemplary launches, is nether reappraisal aft being enactment connected clasp past year.

"We indispensable reverse the inclination that unluckily is negative", Maserati CEO Santo Ficili, who has been successful complaint for little than six months, said astatine an online presumption of the caller customisation service.

"Certainly the volition is this, to instrumentality small by small to having a affirmative effect for this fantastic marque wrong Stellantis," helium said.

Stellantis, searching for a caller CEO aft the abrupt departure of Carlos Tavares successful December, is nether unit to streamline its sprawling portfolio of 14 brands. It has repeatedly denied speculation astir a merchantability of Maserati.

Ficili said the marque was watching retired for looming automotive tariffs acceptable to beryllium introduced adjacent period by U.S. President Donald Trump.

"We inactive don't person wide information, perchance they (the tariffs) mightiness adjacent beryllium postponed. But we are surely precise attentive (and) we volition spot however to reposition, if necessary, our products successful America," Ficili said.

"For us, America is fundamental," helium added.

Maserati said it had invested 11 cardinal euros ($11.87 million) successful a caller section called "Officine Fuoriserie Maserati" astatine its historical Modena headquarters, to grip peculiar oregon bespoke orders for overgarment jobs oregon interior trimmings.

The caput of the Fuoriserie department, Davide Baldini, said the purpose was to summation specified orders to astir 20% of full car production, from astir 12% past year, with a capableness to nutrient up to 24 personalised cars per day.

($1 = 0.9270 euros)

(Reporting by Alvise Armellini, editing by Gavin Jones)