Spider-Man: Brand New Day Beats GTA 6 Record After Trailer Pulls 718 Million Views in 24 Hours

Sony Pictures has declared the archetypal trailer for Spider-Man: Brand New Day is the “biggest trailer successful history” aft it bushed the erstwhile 24-hour grounds held by Grand Theft Auto 6.

The institution announced that, according to information tracking institution WaveMetrix, the long-awaited debut video for the adjacent Tom Holland Spider-Man movie pulled successful a staggering 718.6 cardinal views successful its archetypal day. That’s astir 250 cardinal much views than the 2nd trailer for Rockstar Games’ yet-to-be-released GTA 6, which generated 455 cardinal views erstwhile it premiered past May.

It was wide Marvel Cinematic Universe (MCU) fans were already looking guardant to Brand New Day earlier its archetypal trailer, but its archetypal fewer hours cemented that involvement adjacent more. Just 8 hours aft it was published, the video attracted 373 cardinal views globally.

For comparison, Deadpool & Wolverine had a 24-hour grounds of 365 cardinal upon the premiere of its Super Bowl trailer successful 2024. The authoritative trailer for Spider-Man: No Way Home, which featured Holland's erstwhile show arsenic Peter Parker successful 2021, pulled 355.5 cardinal views successful its archetypal day.

Brand New Day has present presented a towering caller fig to beat, and it’s casual to spot why. The astir three-minute trailer gives audiences a sneak peek astatine Holland’s instrumentality for the archetypal clip successful 5 years, with the footage teasing a continuation that picks up aft the mind-wipe cliffhanger from the extremity of No Way Home. In emblematic Marvel fashion, the video packs successful plentifulness of cameos, too, including Jon Bernthal arsenic The Punisher successful his archetypal MCU movie, Mark Ruffalo arsenic Bruce Banner, and the unexpected instrumentality of Michael Mando arsenic Scorpion.

Spider-Man: Brand New Day has a merchandise day of July 31, 2026. For more, you tin work up connected who we deliberation Stranger Things prima Sadie Sink is playing and much of our biggest post-trailer questions. You tin besides cheque retired the latest connected Sony’s plans to respire beingness into its broadside of the Spider-Verse.

Michael Cripe is simply a freelance writer with IGN. He's champion known for his enactment astatine sites similar The Pitch, The Escapist, and OnlySP. Be definite to springiness him a travel connected Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).