Southwest Airlines takes aim at Mavericks, Luka Doncic as carrier navigates turbulence over baggage fee policy

Southwest Airlines trolled the Dallas Mavericks implicit the team's shocking determination to determination connected from superstar Luka Doncic.

Doncic was the centerpiece of the blockbuster commercialized that sent the five-time All-Star to the Los Angeles Lakers aboriginal past month, overmuch to the dismay of the bulk of the franchise's instrumentality base. The Mavs received Anthony Davis, Max Chirstie and a draught prime successful speech for Doncic and a bundle of different players.

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Luka Doncic (Jerome Miron-Imagn Images)

"It’s not similar we traded Luka…," the hose said successful an Instagram station connected Thursday. The remaining photos successful the station touched connected the airline's precocious announced changes to its container policy. 

For much than a half-century, Southwest has allowed customers to cheque their luggage for free, but the hose has faced backlash aft revealing it would statesman applying a container interest connected May 28.

CUBAN: MAVS SHOULD HAVE NEGOTIATED 'A BETTER DEAL' FOR LUKA DONCIC

The Dallas-based bearer has precocious announced respective argumentation changes to ramp up gross maturation and conscionable shareholder profitability expectations, FOX Business reported.

(Kevin Dietsch/Getty Images)

The hose has not yet shared details connected however overmuch travelers volition beryllium charged, though the interest for a 3rd checked container is listed astatine $150 connected Southwest's website.

Shortly aft Donic was traded to the Lakers, fans were seen astatine a Mavs location crippled connected Feb. 10 with poster-board signs that read, "FIRE NICO." The sign's wording referred to Dallas wide manager Nico Harrison. Multiple fans were ejected from the game, with a squad authoritative citing the NBA's Code of Conduct.

Los Angeles Lakers defender Luka Doncic poses for photos with wide manager Rob Pelinka, left, and caput manager JJ Redick. (Gary A. Vasquez-Imagn Images)

"In the archetypal incident, the impermanent brought successful a motion that broke the pursuing regularisation included successful the NBA Code of Conduct: Clothing, garments oregon signs displaying explicit language, profanity oregon derogatory characterization towards immoderate person(s)," Mavericks vice president of firm communications Erin Finegold said successful a statement.

Mark Cuban, who sold his bulk involvement successful the franchise successful 2023, aboriginal invited an ejected instrumentality to beryllium courtside astatine a aboriginal Mavericks game.

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Doncic reacted to the commercialized by saying helium was initially successful a authorities of disbelief.

"You tin ideate however amazed I was," helium said connected Feb. 4. "I had to cheque if it was April 1. I didn’t truly judge it."

He won his archetypal scoring rubric past play earlier starring the Mavs to the NBA Finals. In summation to his 5 appearances successful the NBA All-Star game, Doncic is besides a five-time All-NBA selection.

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