Simply Good Foods' Director Bets on Quest and Atkins at a Deep Discount

Transaction summary

Transaction worth based connected SEC Form 4 weighted mean acquisition terms ($11.78); post-transaction worth based connected the calculated presumption worth of $1,289,514 arsenic of May 14, 2026.

Key questions

• How does this transaction impact Daley's wide ownership successful Simply Good Foods?
  This acquisition accrued Daley's nonstop involvement by 9.83% to 111,743 shares, representing 0.1235% of the company's outstanding shares arsenic of the latest filing.

• What is the discourse of this acquisition successful presumption of caller insider activity?
  This is Daley's lone open-market bargain successful the caller period; each anterior filings since September 2023 were administrative with nary stock accumulation oregon disposition, truthful this marks a wide alteration successful nonstop concern posture.

• Was the transaction conducted done immoderate derivative oregon indirect means?
  No; the full 10,000-share acquisition was executed straight successful the unfastened market, with nary engagement of options, trusts, oregon different indirect entities.

• How does the acquisition terms comparison to caller marketplace levels and one-year returns?
  The mean acquisition terms of astir $11.78 per stock was beneath the May 24, 2026 marketplace adjacent of $11.86, and the banal was down 65.5% implicit the anterior year.

Company overview

* 1-year terms alteration calculated utilizing May 24th, 2026 arsenic the notation date.

Company snapshot

• The institution offers branded macromolecule bars, shakes, snacks, cookies, and confectionery products nether the Atkins, Atkins Endulge, and Quest brands.

• Revenue is chiefly generated done the merchantability of packaged foods and repast replacements distributed crossed wide merchandise, grocery, club, convenience, and e-commerce channels.

• SMPL’s Primary customers see health-conscious consumers seeking low-carb, high-protein snacks and repast solutions successful North America and prime planetary markets.

The Simply Good Foods Company operates arsenic a user packaged nutrient concern focused connected nutritional snacks and repast replacements. Leveraging a portfolio of recognized brands, the institution targets the increasing request for healthy, convenient nutrient options. Its multi-channel organisation strategy and accent connected high-protein, low-sugar products assistance differentiate it wrong the competitory packaged foods sector.