Should You Forget Amazon? Why These Unstoppable Stocks Are Better Buys

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James Brumley, The Motley Fool

Sat, Apr 5, 2025, 7:00 AM 7 min read

There's nary denying it: Amazon (NASDAQ: AMZN) has not lone been 1 of this century's astir rewarding banal picks, but besides 1 of the market's biggest-ever winners. Shares are up by much than 250,000% since their 1997 nationalist offering, and that's counting the sizable pullback from January's peak.

There's besides nary denying, however, that Amazon's highest maturation days are successful the rearview reflector if lone due to the fact that comparisons to its past are present specified a precocious bar. While it's inactive a coagulated holding, investors looking for above-average maturation from present volition privation to look elsewhere.

Here's a rundown of 3 maturation stocks to see buying alternatively of Amazon.

Amazon isn't conscionable the powerhouse of the Western Hemisphere's e-commerce industry. It mostly built the business, leaving its fingerprints arsenic a result. It's surely the sanction that newcomers to the marketplace are astir disquieted astir beating, oregon being beaten by.

As could person been expected though, the e-commerce manufacture is besides evolving. Brands and sellers present person entree to antithetic ways of selling online, conscionable arsenic consumers are consenting and capable to bargain from platforms different than monolithic online buying malls similar Amazon's.

Enter Shopify (NASDAQ: SHOP), which is 1 crushed manufacturers and brands tin progressively run extracurricular of Amazon's buying ecosystem.

In simplest terms, Shopify makes it imaginable for companies to found their ain online store and merchantability straight to customers to bash so. Its turnkey solutions scope from integer buying carts to outgo processing to inventory absorption to marketing, and more. Some of its lawsuit companies see FragranceNet, Skullcandy, Carrier, and Daily Harvest.

Although the institution itself nary longer discloses the number, estimates enactment the worldwide fig of Shopify-powered online stores determination successful the ballpark of 5 million. The institution does inactive study the magnitude of concern its level collectively drives though. Its exertion facilitated the merchantability of $292.3 cardinal worthy of goods and services successful 2024, resulting successful astir $8.9 cardinal successful gross and operating income of $1.1 cardinal of its own. Both are good up from the anterior year's comparisons, too, extending a long-standing maturation streak that conscionable a fewer years backmost galore would person thought intolerable to produce.

Shopify's gross is not lone expected to proceed increasing done 2027, but proceed accelerating.

What gives? As it turns out, though consumers surely don't caput purchasing from Amazon, radical progressively crave authenticity portion besides supporting liable businesses with compelling stories to tell. Indeed, arsenic a caller canvass performed by Upworthy and Alter Agents suggests, 76% of North American consumers specifically question retired "feel good" contented from brands they whitethorn extremity up buying from. While Amazon.com isn't chopped retired to present immoderate of this, Shopify's toolkit makes it imaginable for manufacturers and sellers to bash so.

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