Publicis to acquire data group Lotame, double individual profiles to 4 billion

Reuters

Thu, Mar 6, 2025, 6:01 AM 1 min read

(Reuters) - French advertiser Publicis said connected Thursday it has reached an statement to get information and ID exertion radical Lotame, which it plans to wrapper into its targeted selling portion Epsilon, its main concern driver.

The radical said the acquisition would boost idiosyncratic user profiles to 4 cardinal from 2.3 cardinal currently.

The combined capableness would let Publicis to interact with 91% of each adults who usage the internet, CEO Arthur Sadoun said successful a statement.

In February, Publicis said it would allocate betwixt 800 cardinal and 900 cardinal euros this twelvemonth for targeted acquisitions successful exertion and proprietary data.

Publicis did not accidental however overmuch the acquisition of Lotame, which is expected to adjacent aboriginal successful the 2nd quarter, would outgo it.

(Reporting by Leo Marchandon and Mara Vilcu successful Gdansk; Editing by Jan Harvey, Kirsten Donovan)