Planet Fitness, Inc. Q4 2025 Earnings Call Summary

Moby Intelligence

Tue, February 24, 2026 astatine 11:32 AM CST 3 min read

• Achieved 12% gross maturation and 13% adjusted EBITDA maturation successful 2025, driven by a grounds 181 caller nine openings and 1.1 cardinal nett caller members.

• Successfully transitioned to a higher classical paper rank terms constituent portion maintaining a unsocial worth proposition that drove a 10% summation successful nett caller members implicit the anterior year.

• Redefined the marque committedness by focusing connected younger demographics, with the High School Summer Pass reaching 3.7 cardinal teens and achieving an 8.3% conversion complaint to paying members.

• Optimized nine formats to conscionable evolving subordinate needs, with 95% of caller oregon remodeled clubs successful 2025 adopting layouts that stress spot instrumentality and betterment amenities.

• Centralized selling walk by shifting franchisee contributions to the National Ad Fund to accelerate high-impact exertion projects similar AI-enabled CRM and predictive churn models.

• Positioned the marque to capitalize connected the GLP-1 inclination by emphasizing spot grooming to combat musculus loss, supported by a palmy aviator concern with the healthcare level Ro.

• Expanded planetary footprint to implicit 200 clubs and 1 cardinal members, with a strategical absorption connected converting firm markets similar Spain to franchise models for faster scaling.

• Anticipates 2026 to beryllium the lowest maturation twelvemonth successful the three-year algorithm owed to extended instrumentality replacement cycles and the strategical merchantability of corporate-owned clubs successful California.

• Guidance assumes system-wide same-club income maturation of 4% to 5%, with astir 75% of the summation driven by complaint maturation and 25% by rank volume.

• Expects to unfastened 180 to 190 caller clubs successful 2026, with openings and instrumentality placements heavy weighted toward the 4th quarter.

• Plans to instrumentality a Black Card terms summation pursuing the highest articulation season, which is expected to supply integrated complaint assistance successful the second fractional of the year.

• Assumes a instrumentality to normalized attrition levels pursuing a impermanent spike successful January attributed to the archetypal high-volume play since implementing nationalist online cancellation management.

• January 2026 articulation trends were negatively impacted by terrible wintertime storms affecting astir 2,000 clubs, though absorption noted a rebound successful February.

• The 2025 merchantability of 8 corporate-owned clubs successful California aligns with the asset-light strategy but creates a year-over-year gross and nett headwind for 2026.

• Interest disbursal is projected to summation to astir $114 cardinal successful 2026 pursuing the 2025 indebtedness refinancing and upsized tranche for stock repurchases.

• Management highlighted that portion the existent property marketplace remains competitive, they are successfully leveraging retail bankruptcies and franchisee-led acquisitions of determination gyms to unafraid premier sites.