OpenAI CEO Sam Altman declares 'code red' to improve ChatGPT amid rising competition

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OpenAI CEO Sam Altman has issued a "code red" alert to employees to amended ChatGPT, according to The Wall Street Journal

ByThe Associated Press

December 2, 2025, 10:57 AM

SAN FRANCISCO -- OpenAI CEO Sam Altman has acceptable disconnected a “code red” alert to employees to amended its flagship product, ChatGPT, and hold different merchandise developments, according to The Wall Street Journal.

The paper reported that Altman sent an interior memo to unit Monday saying much enactment was needed to heighten the artificial quality chatbot's speed, reliability and personalization features.

This week marks 3 years since OpenAI archetypal released ChatGPT, sparking planetary fascination and a commercialized roar successful generative AI exertion and giving the San Francisco-based startup an aboriginal lead. But the institution faces accrued contention with rivals, including Google, which past period unleashed Gemini 3, the latest mentation of its ain AI assistant.

OpenAI didn’t instantly respond to a petition for remark Tuesday. Tech quality outlet The Information besides reported connected the memo.

Altman said this autumn that ChatGPT present has much than 800 cardinal play users. But the company, valued astatine $500 billion, doesn’t marque a nett and has committed much than $1 trillion successful fiscal obligations to the unreality computing providers and chipmakers it relies connected to powerfulness its AI systems.

The hazard that OpenAI won't marque capable wealth to fulfill the expectations of backers similar Oracle and Nvidia has amplified capitalist concerns astir an AI bubble.

Nick Turley, an OpenAI vice president and its caput of ChatGPT, posted connected societal media Monday that online hunt is 1 of the product's biggest areas of accidental arsenic the institution focuses connected making ChatGPT much susceptible and “even much intuitive and personal.”

OpenAI makes gross from premium subscriptions to ChatGPT but astir users get the escaped version. OpenAI introduced its ain web browser, Atlas, successful October, an effort to vie with Google's Chrome arsenic much net users trust connected AI to reply their questions. But OpenAI hasn't yet tried to merchantability ads connected ChatGPT, which is however Google makes wealth from its ascendant hunt business.

Altman's memo said the institution was delaying enactment connected advertising, AI agents for wellness and shopping, and a idiosyncratic adjunct called Pulse, according to the Journal.

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