OpenAI blocked from using Cameo name for its AI video features

OpenAI has been temporarily blocked from utilizing the connection “Cameo” successful a merchandise that allows radical to make videos based connected prompts amid a trademark dispute.

Last year, the personage video level Cameo sued OpenAI, alleging that the San Francisco institution infringed its trademark. People usage Cameo to acquisition personalized videos of celebrities arsenic gifts for their friends oregon loved ones.

Cameo filed the suit aft OpenAI introduced a caller video diagnostic called “Cameo” that lets people, including celebrities, “create a virtual likeness of themselves.”

In an aboriginal triumph for Cameo, a national justice successful California granted the company’s question for a preliminary injunction, blocking OpenAI’s usage of the name, according to an bid filed implicit the weekend.

The ruling by justice Eumi Kim Lee signals that Cameo is apt to beryllium that OpenAI infringed connected its trademark.

“We person spent astir a decennary gathering a marque that stands for talent-friendly interactions and genuine connection,” said Cameo co-founder and Chief Executive Steven Galanis. “This ruling is simply a captious triumph not conscionable for our company, but for the integrity of our marketplace and the thousands of endowment who spot the Cameo name.”

OpenAI has pushed backmost against Cameo’s allegations.

“We disagree with the complaint’s assertion that anyone tin assertion exclusive ownership implicit the connection ‘cameo’, and we look guardant to continuing to marque our case,” a institution spokesperson said successful a statement.

The ineligible conflict highlights however artificial quality is reshaping the videos of celebrities and high-profile creators, underscoring the backlash against AI-generated content.

Cameo, headquartered successful Chicago, raised concerns successful its suit that OpenAI’s usage of its sanction volition confuse consumers into reasoning that OpenAI’s video diagnostic is associated with the personage video platform.

That would harm Cameo due to the fact that the company’s marque would beryllium tied to “AI slop and deepfakes featuring celebrities” erstwhile its videos are of existent people, according to the order.

Cameo besides alleges that OpenAI adopted its selling strategy by tapping celebrities specified arsenic Jake Paul, Mark Cuban, Ricky Berwick and Snoop Dogg to beforehand its video generator Sora and its caller feature. These stars let users of OpenAI’s Sora to make AI videos featuring the celebrities.

Since Cameo and OpenAI’s videos person included the aforesaid celebrities, “the 2 products whitethorn beryllium indistinguishable to the consuming public,” the bid stated.