Nutella capitalizes on greatest free advertising moment in history on NASA Moon mission

Nutella is capitalizing connected what net users are calling the top escaped advertizing infinitesimal successful history. 

A tub of the beloved chocolate-hazelnut dispersed has achieved liftoff — not conscionable into space, but consecutive into viral fame.

The country unfolded aboard NASA’s Artemis II mission, wherever a tub of Nutella casually floated retired of the spacecraft’s room similar it had a telephone clip and a lighting crew. In zero gravity, the jar drifted, turned, and practically posed — label-forward, perfectly framed — delivering a merchandise changeable truthful pristine it looked storyboarded.

Within hours, the clip rocketed crossed societal media, with users marveling astatine what galore accidental nary selling squad connected Earth could ever replicate.

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The jar of Nutella perfectly floated by during a NASA livestream of the Artemis II Moon mission. (NASA)

"The top escaped advert successful history," 1 idiosyncratic joked. 

"Nutella whitethorn person conscionable got the top ad… ALL FOR FREE!" different relationship quipped.

Another commented: "Nutella conscionable got the astir bada-- escaped advertisement successful possibly quality history."

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The clip caught the attraction of Nutella’s selling team. The marque shared video of the delicious advertizing accident, writing: "Honored to person traveled further than immoderate dispersed successful history. Taking spreading smiles to caller heights." It included spaceship and bosom emojis successful the station that’s been viewed astir 200,000 times arsenic of Monday evening.

NASA’s Kennedy Space Center got successful connected the fun, penning successful a station connected X: "Enjoying saccharine treats portion our Artemis unit takes saccharine photos of the Moon!"

The jar of chocolatey comfort’s primetime showcase happened astir 4 minutes earlier the Artemis II unit made past Monday, surpassing Apollo 13’s 1970 region grounds of 248,655 miles from Earth.

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The jar of Nutella perfectly floated into frame, showing disconnected it's statement similar it was a planned advertisement for the saccharine spread. (NASA)

The Artemis II unit safely regained interaction with ngo power aft a planned 40-minute communications blackout arsenic their Orion spacecraft passed down the Moon’s acold broadside connected Monday. 

During the blackout, the astronauts became the astir isolated humans successful history, portion besides making their closest attack to the Moon astatine astir 4,057 miles supra its surface.

After reestablishing interaction astir 7:25 p.m. ET, the ngo continued with different historical moment: astronauts observed a uncommon star eclipse from adjacent the Moon, capturing images of the Sun’s corona and aggregate planets during the flyby.

NASA's Artemis II satellite rocket lifts disconnected from the Kennedy Space Center's Launch Pad39-B Wednesday, April 1, 2026, successful Cape Canaveral, Fla. (Chris O'Meara/AP)

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It volition present instrumentality 4 days for the unit to instrumentality location to Earth. The capsule volition purpose for a splashdown successful the Pacific Ocean adjacent San Diego connected April 10, 9 days aft its Florida launch.

The unit is made up of 4 astronauts: Commander Reid Wiseman, aviator Victor Glover, and ngo specializer Christina Koch from NASA, and ngo specializer Jeremy Hansen from the Canadian Space Agency.

Fox News Digital reached retired to Nutella's genitor company, Ferrero, for remark but has not yet heard back.