Netflix to Get AI-Generated Ad Breaks in 2026

Netflix has announced it volition rotation retired AI-generated advertizing — including the dreaded intermission ads — successful the mediate of its programming connected the ad-supported tier from 2026.

The news, which was reported by Media Play News, doesn’t specify however the institution volition people the spectator for these ads; volition they beryllium individualized based connected ticker history? On immoderate the spectator is watching astatine the time? At this point, we cognize adjacent to thing astir however the ads volition enactment connected the backend, oregon adjacent however they volition beryllium presented. But they are coming.

President of advertizing Amy Reinhard precocious revealed that the institution sees its effort arsenic a merging of the things Netflix excels in. “Either they person large technology, oregon they person large entertainment,” she explained astatine the caller Upfront for advertisers lawsuit successful New York City. “Our superpower has ever been the information that we person both.”

The exec added: “When you comparison america to our competitors, attraction starts higher and ends overmuch higher. And adjacent much impressive, members wage arsenic overmuch attraction to mid-roll ads arsenic they bash to the shows and movies themselves.”

Reinhard revealed ad-supported tier subscribers ticker an mean of 41 hours of Netflix per month, which, Kotaku worked out, equates to astir 3 hours of ads per period for those viewers. That's a batch adjacent if the ads aren’t AI. But successful 2026, they volition be.

Netflix has yet to springiness an authoritative day for the alteration to beryllium implemented.

Lex Briscuso is simply a movie and tv professional and a freelance amusement writer for IGN. You tin travel her connected Twitter astatine @nikonamerica.