Netflix launches new gaming app for kids called Netflix Playground

Netflix continues to treble down connected its gaming features, introducing caller kid-friendly content.

The streaming level is launching a gaming app called Netflix Playground. The level is targeted toward children and volition diagnostic games similar “Playtime With Peppa Pig” and “Sesame Street.” With the caller expansion, the streamer said it aims to beryllium a “space wherever parents cognize kids are entertained, engaged and enriched.”

“We’re gathering a satellite wherever kids tin not lone ticker their favourite stories, they tin measurement wrong them and interact with their favourite characters,” said John Derderian, Netflix’s vice president of animation bid and kids TV. “We’re creating a seamless destination for discovery, learning, and play.”

Netflix Playground is designed for children 8 years aged and younger and is included successful each levels of membership. Each crippled volition beryllium playable offline, including “Storybots,” “Dr. Seuss’s The Sneetches” and “Bad Dinosaurs.” In summation to broad parental controls, the level ensures nary ads, in-app purchases oregon other fees. It’s present disposable for download successful the U.S., Canada, U.K., Australia, the Philippines and New Zealand, and volition beryllium launching globally aboriginal this month.

The Los-Gatos-based streamer has been investing successful its games vertical since 2021, with mixed results. Some of the astir fashionable games see “Grand Theft Auto: San Andreas,” which became disposable connected the level successful 2023 and had 44 cardinal downloads, and the multiplayer enactment rubric “Squid Game: Unleashed” successful 2024 with 21 cardinal downloads. Last fall, Netflix besides debuted its archetypal slate of games for TV, including Tetris Time Warp and Pictionary: Game Night. Previously, subscribers could lone play Netflix games connected their mobile devices.

The Netflix Playground announcement comes a small implicit a week aft the streamer raised its prices. Netflix’s modular program with ads volition present outgo $8.99, up $1. Both the prices for the modular program with nary ads and the premium program are rising by $2, to $19.99 and $26.99, respectively.