Netflix Hikes Prices For All Plans As Content Spending Surges

2 hours ago 2

Erica Kollmann

Sun, March 29, 2026 astatine 10:01 AM CDT 1 min read

Netflix Inc. is again raising prices crossed each its streaming plans. The institution announced Thursday that monthly rates volition ascent by astatine slightest $1, citing expanding investments successful archetypal programming and unrecorded events.

The ad-supported program present costs $8.99, up from $7.99, portion the modular program jumps to $19.99 and the premium tier rises to $26.99.

Fees for "extra member" add-ons person besides accrued — $6.99 per further idiosyncratic connected ad-supported plans (previously $5.99) and $9.99 for ad-free accounts (up from $8.99).

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Netflix justified the terms hike by pointing to its increasing slate of contented and caller ventures specified arsenic unrecorded shows and video podcasts.

The streamer plans to determination $20 cardinal into programming this year, astir $2 cardinal much than successful 2025, arsenic it aims to boost some subscribers and advertisement revenue.

The institution antecedently forecast 2026 gross betwixt $50.7 cardinal and $51.7 billion, noting that higher rank fees and a near-doubling of advertisement income would thrust growth.

The determination follows akin hikes by different large streamers seeking to equilibrium rising contented costs with profitability pressures.

Photo: Shutterstock

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