Netflix buys Ben Affleck's AI film tech company, InterPositive

In 2022, Ben Affleck became truthful fixated connected AI successful movie accumulation that helium softly launched his ain movie tech company, InterPositive.

Netflix brought the startup into the spotlight Thursday greeting arsenic it announced the afloat acquisition of the company. InterPositive’s mission, which focuses connected processing “AI-powered tools built by and for filmmakers” and utilizing caller exertion to “protect and grow originative choice,” volition present beryllium exclusive to Netflix. In a quality release, the streamer said it is “investing successful creator-led innovation that keeps filmmakers astatine the halfway of the process.”

Netflix said it volition bring connected InterPostive’s full squad and support Affleck arsenic a elder advisor arsenic portion of the acquisition.

“The InterPositive squad is joining Netflix due to the fact that of our shared content that innovation should empower storytellers, not regenerate them,” Elizabeth Stone, Netflix’s main merchandise and exertion officer, said. “InterPositive’s awesome exertion is purpose-built for filmmakers and showrunners to enactment with tools that people enactment their originative visions and however they privation to bring them to life.”

Before founding his company, Affleck — champion known for films similar 2012’s “Argo,” “Pearl Harbor” (2001), and “Batman v Superman: Dawn of Justice” (2016) — said helium noticed each the ways AI exertion was falling abbreviated successful the accumulation space.

When launching InterPositive, the 53-year-old histrion said helium wanted to support “storytelling human.” So helium partnered with a radical of engineers to make a proprietary dataset connected a controlled soundstage, akin to a full-fledged production, and began gathering its archetypal AI model.

He said the exemplary is “trained to recognize ocular logic and editorial consistency, portion preserving cinematic rules nether real-world accumulation challenges similar missing shots, inheritance replacements oregon incorrect lighting,” each portion “keeping originative decisions successful the hands of artists.”

Affleck’s AI woody with Netflix comes astatine a clip erstwhile overmuch of Hollywood is captious of the technology, and skeptical of the larger companies successful the space.

SAG-AFTRA, the actor’s union, of which Affleck is simply a member, is negotiating a caller declaration with large studios and proposing caller AI provisions designed to support quality talent. A fistful of Hollywood studios precocious sent ineligible threats to Chinese tech institution ByteDance implicit the unauthorized usage of copyrighted materials successful its caller AI video platform, Seedance 2.0.