NBA Legend Shaq Says His Net Worth 'Quadrupled' Once He Took Note From Jeff Bezos And Started Investing In Things That 'Change People's Lives'

Shaquille O'Neal doesn't conscionable motion checks—he signs up for investments that align with his values, a acquisition helium credits to Jeff Bezos. The four-time NBA champion and concern mogul says his fiscal occurrence skyrocketed erstwhile helium started utilizing the Amazon founder's attack to investing.

O'Neal successful 2019 told The Wall Street Journal, "I heard Jeff Bezos accidental 1 clip [that] helium makes his investments based connected if it's going to alteration people's lives. Once I started doing that strategy, I deliberation I astir apt quadrupled what I'm worth."

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For O'Neal, this doctrine goes beyond conscionable penning checks to the hottest startups. If helium doesn't personally judge successful a business, it doesn't substance however large the numbers look—he won't interaction it. "Whenever I bash business, it's not astir the money," helium said.

O'Neal's attack has led to immoderate awesome wins. He was an early capitalist successful Google and has since built a divers portfolio, with stakes successful Apple, car washes, and Las Vegas nightclubs. But his concern successful location information institution Ring, is 1 of his biggest occurrence stories.

He discovered the institution portion looking for an affordable information solution for his ain home. After trying it, helium was convinced—and alternatively than conscionable buying the product, helium decided to invest. That stake paid disconnected erstwhile Amazon acquired Ring for $1 cardinal successful 2018.

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Not each concern sticks. At 1 point, O'Neal owned 17 Auntie Anne's pretzel franchises, but helium yet sold them disconnected aft realizing they didn't align with his values. "I had to inquire myself: Do I truly judge successful this? The reply was no, truthful I fto them go," helium explained.

On the different hand, Krispy Kreme remains 1 of his favourite investments—mainly due to the fact that he's been obsessed with the marque since college. "Krispy Kreme is simply a fabulous donut. I was introduced to it successful assemblage and person been successful emotion with it ever since," helium told The Journal.