NEW YORK -- The planetary euphony manufacture deed 5.1 trillion streams successful 2025. It's a caller single-year record, up 9.6% from 2024, which held the erstwhile record.
That's according to a 2025 Year-End Report from Luminate, an manufacture information and analytics institution that provides penetration into changing behaviors crossed euphony listenership.
In the U.S., on-demand audio streams deed 1.4 trillion, a 4.6% summation from past year.
But attraction is connected older music. Less than fractional each U.S. on-demand audio streams — 43% — were from tracks released successful the past 5 years (2021 - 2025).
One exception? Taylor Swift's “The Life of a Showgirl” and Morgan Wallen's “I'm the Problem,” some of which surpassed 5 cardinal medium equivalent units successful a azygous year. That's a operation of income and streaming combined.
Luminate's 2025 Mid-Year Report revealed that though streams of caller euphony — euphony released successful the past 18 months — were somewhat down from the aforesaid clip past twelvemonth successful the U.S., caller Christian/gospel euphony defied the trend, said Jaime Marconette, Luminate’s vice president of euphony insights and manufacture relations, led by acts similar Forrest Frank, Brandon Lake and Elevation Worship.
In the year-end report, it is wide that Christian/gospel euphony has continued to turn stateside: up 18.5% successful on-demand audio measurement alteration compared to 2024.
Other genres that saw an uptick? Rock grew 6.4% and Latin grew 5.2%.
“Rock is the largest maturation genre this year, meaning it grew its stock of the streaming pastry the most,” said Marconette successful a statement. “Though stone streaming successful wide leans catalog (tracks older than 18 months), the genre posted the 2nd highest full of caller existent streams this year.”
For Latin music's growth, Bad Bunny is responsible. His on-demand audio streams totaled 5.3 cardinal — 4.38% of each Latin on-demand audio streams.
“The Latin genre continues to beryllium 1 of the highest growth-genres successful the U.S.,” adds Marconette. “Bad Bunny was a cardinal operator of the maturation this twelvemonth with his caller medium “Debí Tirar Más Fotos” generating 2.97 cardinal U.S. on-demand audio streams successful 2025.”
The instauration of high-profile artificial quality artists became a starring euphony communicative successful 2025. Those see Xania Monet and the stone set The Velvet Sundown.
Monet went connected to go the archetypal AI enactment to debut connected a Billboard vigor chart, reaching No. 3 connected the organization’s Hot Gospel Songs and No. 20 connected the Hot R&B Songs.
There person been rather a fewer AI state artists arsenic well, including Aventhis, Cain Walker and Breaking Rust. The second had a opus called “Walk My Walk” deed No. 1 connected Billboard’s state integer opus income illustration successful November. The vocal phrasing, melodic signifier and stylistic DNA came from the Grammy-nominated state creator Blanco Brown, an creator who has worked with Britney Spears, Childish Gambino and Rihanna.
These artists service arsenic examples of generative AI continuing to upend the euphony industry, giving anyone the quality to instantly make seemingly caller songs by typing prompts into a chat window, often utilizing models trained connected existent artists’ voices and styles without their knowledge.
And according to Luminate, they're having existent success. Monet earned 125 cardinal planetary on-demand audio streams past year. Breaking Rust brought successful astir 72.8 cardinal streams followed by Walker with 48.1 million, Enlly Blue with 34.8 and Juno Skye with 15.5 million.
The apical songs, globally, arsenic determined by on-demand audio streams are the following:
1. Lady Gaga and Bruno Mars, “Die With a Smile” — 2.858 billion
2. HUNTR/X (Ejae, Audrey Nuna, Rei Ami) from “Kpop Demon Hunters,” “Golden” — 2.430 billion
3. Alex Warren, “Ordinary” — 2.403 billion
4. Rosé and Bruno Mars’ “APT.” — 2.236 billion
5. Billie Eilish, “Birds of a Feather” — 2.133 billion
6. Bad Bunny, “DtMF” — 1.701 billion
7. Kendrick Lamar and SZA, “Luther” — 1.672 billion
8. Benson Boone, “Beautiful Things” —1.630 billion
9. sombr, “Back to Friends” — 1.587 billion
10. Gracie Abrams, “That's So True” — 1.544 billion
Seven of the apical 10 tracks were released successful 2024. The exceptions are “Golden,” “Ordinary” and “DtMF.”
Just similar past twelvemonth and the twelvemonth earlier it, erstwhile it comes to wide euphony streaming successful the U.S., R&B and hip-hop inactive lead, erstwhile again accounting for much than 1 successful each 4 streams stateside.
In 2025, rap and R&B accounted for 349.9 cardinal on-demand audio streams, up from 341.63 cardinal past year.
It is followed by stone with 260.5 cardinal (up from 234.22 cardinal past year) and popular with 167.2 cardinal (up from 165.49 billion).
Rounding retired the apical 5 is state with 122.5 cardinal (up from 117.58 billion) and Latin with 120.9 cardinal (up from 113.02 billion.)
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