Miniso lifts quarterly revenue 28% as store network surpasses 8,000 outlets

Chinese manner retailer Miniso has reported income of 5.79bn yuan ($814.3m) for the 3rd 4th (Q3) of 2025, an summation of 28% compared with the aforesaid play a twelvemonth earlier.

The show exceeded the precocious extremity of the company’s earlier guidance scope of 25% to 28%.

Same-store income maturation (SSSG) improved crossed each 3 of the group’s operating segments successful the 4th to September, resulting successful group-wide SSSG astatine a mid-single digit level.

For the halfway Miniso banner, SSSG was besides successful the mid-single digit scope year-on-year (YOY). This was supported by high-single-digit maturation successful mainland China and low-single-digit maturation successful planetary markets.

The Top Toy marque delivered mid-single digit SSSG maturation implicit the aforesaid period.

Gross nett climbed 27.6% YOY to 2.59bn yuan. Gross borderline stood astatine 44.7%, somewhat little than the 44.9% recorded a twelvemonth earlier.

Operating nett came successful astatine 846.6m yuan, marginally beneath the 852.6m yuan reported successful the corresponding 4th of 2024.

On an adjusted basis, operating nett roseate 14.8% YOY to 1.02bn yuan, with an adjusted operating borderline of 17.6%.

Profit for the play was 443.2m yuan, down from 648.3m yuan a twelvemonth earlier. Adjusted nett profit, however, accrued 11.7% to 766.8m yuan.

The company’s adjusted net earlier amounted to 1.35bn yuan, up 18.8% twelvemonth connected year.

Net currency generated from operating activities totalled 1.29bn yuan successful the September quarter, translating into an operating currency travel to adjusted nett net ratio of 1.7.

Miniso continued to grow its footprint, with the full fig of stores reaching 8,138 arsenic of 30 September 2025, crossing the 8,000-store mark. This represented a nett summation of 718 outlets implicit the preceding 12 months.

The Miniso marque accounted for 7,831 stores astatine the extremity of the quarter, an summation of 645 nett caller locations YOY.

The Top Toy web grew to 307 stores, up by 73 nett caller stores implicit the aforesaid period.

Guofu Ye, the founder, president and CEO of Miniso, stated: "We are thrilled to spot 2 important milestones achieved by Miniso Group successful the September quarter: quarterly gross surpassed 5bn yuan for the archetypal time, and Miniso Group's planetary store counts exceeded 8,000.

“We are steadily progressing toward our extremity of achieving full-year affirmative SSSG for Miniso mainland China successful 2025."

"Miniso lifts quarterly gross 28% arsenic store web surpasses 8,000 outlets " was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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