McDonald’s overhauls McCafé look to match expanded drink lineup

McDonald’s is revamping the planetary ocular individuality of McCafé’s sub-brand to bespeak a wider scope of drinks and changing lawsuit tastes.

As portion of the redesign, the McCafé wordmark has been updated to lucifer the main McDonald’s logo.

The institution has besides adopted 2 caller pb colours for the brand, described arsenic “refined gold” and “coffee cherry”.

McDonald’s Global Brand Marketing vice-president Paloma Azulay said: “We redesigned the caller McCafé to assistance our customers consciousness the joyousness they are seeking from these caller beverages astir the world.

“Just similar with immoderate McDonald’s experience, we can’t hold for them to consciousness it and accidental ‘i’m lovin’ it!”

The edifice marque said that the refreshed individuality is intended to supply a much azygous mode of presenting McCafé crossed markets, portion inactive leaving abstraction for section adaptations.

The marque update is being introduced alongside an expanded beverage line-up.

New McCafé drinks are owed to rotation retired this outpouring and summertime successful the US, Canada, Germany and Australia.

The upcoming scope adds caller subcategories, including refreshers, crafted sodas and energisers.

Planned launches successful the US see Strawberry Watermelon Refresher, Mango Pineapple Refresher, Blackberry Passion Fruit Refresher, Sprite Berry Blast, Orange Dream and Dirty Dr Pepper.

McDonald’s US expects to statesman serving the caller drinks from 6 May 2026.

McCafé was archetypal introduced successful Australia successful 1993. The institution said the conception has since expanded globally and has been progressively updated implicit the years.

In February, McDonald’s Australia expanded its McCafé menu, introducing 10 caller hand-crafted drinks astatine much than 500 sites successful Queensland and Victoria.

"McDonald’s overhauls McCafé look to lucifer expanded portion lineup" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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