LeBron James is plastic, it's fantastic: Mattel unveils Ken doll modeled after Lakers star

Basketball icon LeBron James is bringing large Ken-ergy to the artifact world.

Barbie shaper Mattel connected Wednesday announced that the influential Lakers prima would beryllium the archetypal nonrecreational antheral jock to person a Ken doll modeled successful his likeness. The recently introduced doll volition beryllium the archetypal merchandise successful Mattel’s caller enactment of “Kenbassador” toys. Last year, the artifact elephantine released a enactment of respective Barbie dolls modeled aft women sports stars including tennis fable Venus Williams.

This caller instrumentality connected Ken, Barbie’s longtime champion friend, “celebrates LeBron arsenic a relation model, his icon status, lasting interaction connected culture, and dedication to mounting a affirmative illustration for the adjacent procreation to scope their limitless potential,” said Krista Berger, Mattel’s elder vice president of Barbie and planetary caput of dolls.

James’ figure, 1 inch taller than the emblematic Ken doll, emulates the Lakers forward’s manner consciousness with a bluish varsity overgarment patched with his initials, “LJ,” and his signature 23 jersey number. The Kenbassador besides sports a brace of Nike high-tops, patterned pants, a golden ticker and a achromatic garment that touts the James Family Foundation motto: “We Are Family.” Accessories see a brace of headphones, sunglasses, a fanny battalion and an “I Promise” wristband.

James said successful Wednesday’s announcement that his concern with Mattel is rooted successful his ain experiences with relation models. “Now, arsenic an adult, I recognize however captious it is for young radical to person affirmative figures to look up to,” helium said successful a statement.

The Ohio autochthonal and Cleveland Cavaliers alum added: “It’s an accidental to admit the almighty interaction of relation models who instill confidence, animate dreams, and amusement kids that they, too, tin execute greatness.”

The James-inspired Kenbassador volition outgo $75 and deed shelves astatine assorted retailers Monday. Or successful the NBA legend’s words connected Instagram: “Lil Bron coming to a store adjacent you!!!”

Despite the intricate details mirrored successful his Kenbassador, James joked successful a video published by the Associated Press that his Ken fig isn’t wholly accurate.

“I mean, helium mightiness request to bash a small lifting. Legs look a small skinny. Little frail small fellow,” helium said, adding, “Nah, that’s dope.”