Lamborghini is the Latest Automaker to Pull the Plug on Luxury EVs

I inquire if Winkelmann tin explicate wherefore luxury EVs are failing truthful severely erstwhile little terms points successful the assemblage are doing truthful well. “First of all, determination is nary request to bargain a car similar Lamborghini. Then, for sure, determination is the acquisition with electrical cars connected acquisition price, resale worth and residual value, and besides successful presumption of technology.”

Here Winkelmann is referring to the eye-watering drops successful worth immoderate high-end EVs are experiencing, with brands similar Porsche losing up to fractional the car's worth successful conscionable a year. Meanwhile, different marques had lux EVs that mislaid much than $600 each day.

“Then determination is the information that technology, successful the eyes of our customers, is going to beryllium obsolete successful 10 years from now,” says Winkelmann, “because there's a batch of caller tech. This is the thought of the bulk of our customers, and the acquisition they person had with electrical cars, adjacent successful antithetic segments, and charging times.”

Winkelmann says helium does not cognize if fast-charging and high-capacity coagulated authorities artillery exertion volition beryllium developed successful clip for the brand's caller deadline of 2029, however.

The announcement is different reminder that Ferrari, already irrevocably committed to launching its archetypal afloat EV, the Luce, aboriginal this year, is yet different luxury automaker that has chosen (or been forced) to dramatically standard backmost its EV plans. Lamborghini's summation to the ranks of high-end marques pulling the plug connected afloat EVs perchance doesn't bode good for the Luce.

However, Daniele Ministeri, elder advisor astatine automotive analysts JATO, says that this request not spell catastrophe for the Italian brand's archetypal electrical car. “Ferrari has already faced disapproval successful the past for definite merchandise decisions, astir notably for introducing a SUV, the Purosangue,” helium says. “However, 2 years aft its launch, the Purosangue has proven to beryllium a commercialized and marque success, rapidly becoming 1 of Ferrari’s best‑selling models. Whether the caller Luce volition make the aforesaid level of enthusiasm remains hard to predict. Still, Ferrari has successfully drawn beardown attraction to the project.”

Winkelmann says Lamborghini's determination to hold afloat electrification has thing to bash with Ferrari's oregon immoderate different rival brand's backpedalling. “We cognize what our neighbors are doing. But we person our ain strategy, and it's bully to person a comparison—but we request to beryllium liable for what we do. This is the close determination for us.”

Munoz says that though Europe is not the largest marketplace for EVs, it is inactive the 2nd aft China, which gives an thought of however hard it has been for these cars to summation traction. “When it is astir supercars, the modulation is adjacent much difficult,” helium says, “because they are usually associated to large petrol engines with a large sound. Ferrari’s upcoming EV volition look pugnacious times to vie against its ain ICE siblings. What Ferrari can’t bash is to repetition the mistakes of Porsche with the Taycan. It started precise solid, but soon it mislaid entreaty to the different ICE models of the brand."