Kia made waves precocious past twelvemonth erstwhile the marque introduced its first-ever pick-up, a strange-looking mid-sizer called the Tasman. That caller introduction is chiefly meant to vie with the Ford Ranger successful Australia, Korea, and emerging markets. Meaning, successful different words, that it's not planned to caput towards American shores.
As it turns out, that doesn't mean American buyers volition miss retired connected a motortruck from Kia, however. During an capitalist time presumption connected Wednesday, the marque announced plans to bring a caller pickup motortruck to the U.S. marketplace — and it'll beryllium electric.
Details are scarce astatine the moment, but Kia says that the motortruck volition beryllium based connected a caller EV level that is "designed for some municipality and outdoor use." That could picture conscionable astir immoderate motortruck connected the marketplace today, but those hoping for a Toyota Tacoma-sized electrical motortruck (at least, 1 not from Toyota) person immoderate crushed for hope: Brand CEO Ho Sung Song said conscionable past week that the marque wants to bring a mid-sized introduction to America.
Kia Global
Combined with the quality that the Tasman volition not beryllium headed Stateside, Song's words suggest that the electrical motortruck volition efficaciously service arsenic America's equivalent product. The prime to make a unsocial conveyance connected an electrical level means that improvement should instrumentality somewhat much enactment than a retooling of the existing Tasman level would person required, but the resulting motortruck volition acceptable squarely with Kia's plans to beryllium a large subordinate successful galore segments of the U.S. EV marketplace going forward.
Kia claims that the caller motortruck volition " diagnostic best-in-class interior and cargo space, a robust towing system, off-road capabilities, and precocious infotainment and information features." The marque is targeting yearly income of 90,000 units per year. For comparison, Toyota sold 192,813 Tacomas successful 2024; connected the EV side, the Ford F-150 Lightning moved 33,510 units.
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