Kempinski and BTG Hotels strengthen partnership with new investment

European hospitality institution Kempinski Hotels and BTG Hotels are extending their long-standing concern to thrust luxury hospitality successful China.

The strategical move, which includes a multi-year concern plan, is acceptable to fortify Kempinski's marketplace positioning.

Kempinski Group CEO Barbara Muckermann said: "Kempinski and BTG bask a beardown concern and affluent past together, arsenic pioneers successful luxury hospitality successful China. We are precise fortunate to person BTG Hotels, the 3rd largest edifice radical successful the country, arsenic our partner.

“Our collaboration offers america a unsocial vantage to proceed aggressively expanding successful the region. I look guardant to the adjacent signifier of the collaboration to reenforce our presumption into the future."

The concern program volition ore connected 4 pivotal areas, including expanding the Chinese practice portfolio nether the Kempinski brand, launching a caller manner hospitality marque with a people of 200 hotels successful China implicit the adjacent 5 years, supporting the maturation of the Bristoria marque portfolio portion bolstering collaboration for the planetary enlargement of the NUO brand.

Furthermore, Kempinski Group’s concern program aims to integrate rank systems to reenforce cooperation.

The existing concern betwixt Kempinski Hotels and BTG Hotels has played a relation successful China's luxury hospitality assemblage for implicit 3 decades.

Kempinski's foray into China began successful 1992 with the opening of the country's archetypal five-star luxury hotel, the Kempinski Hotel Beijing Yansha Center.

The occurrence of this task led to the enactment of Key Co., a associated task (JV) betwixt Kempinski and BTG Hotels successful 2001, to negociate hotels crossed China. In 2018, the companies extended their JV for an further 50 years.

The concern presently operates 22 hotels successful the country.

Kempinski Hotels main merchandise serviceman Rasha Lababidi said: "Given China's strategical value successful our strategy, this caller manner marque volition conscionable reenforce our semipermanent committedness to the section marketplace and volition assistance further grow our footprint successful the region.

"Domestic travellers volition payment from the champion of some worlds, Kempinski hospitality and work expertise connected 1 hand, chiseled products and experiences specially designed for them connected the different hand. Together with BTG Hotels, I look guardant to bringing this caller marque to life."

In summation to the partnership's initiatives successful China, Kempinski Hotels revealed plans to negociate the Nymphenburg Palace Royal Residence successful Munich, Germany, earlier this year.

"Kempinski and BTG Hotels fortify concern with caller investment" was primitively created and published by Hotel Management Network, a GlobalData owned brand.