Jim Cramer Says “I Think Most of the Pain in Deckers and HOKA Is Already Baked In”

“Fourth worst, truly amazing, Deckers Brands, the footwear and genitor institution down UGGs, Teva, and HOKA, that blistery shoe, it fell 49% successful 2025. Deckers got poleaxed earlier successful the twelvemonth connected tariff worries and the banal ne'er truly recovered, fundamentally trading sideways since aboriginal April. A batch of radical tried to bottommost food successful this one. The company’s maturation engine, HOKA, has seen a slowdown for the past mates of quarters. And if you judge that Nike tin crook itself around, which we do, oregon we would not person bought it for the Charitable Trust, well, past it’s precise atrocious quality for the sneaker competitor. Honestly, I deliberation astir of the symptom successful Deckers and HOKA is already baked in, with the banal trading astatine astir 16 times this year’s net estimates. But I consciousness precise unsocial connected this one. Every clip radical person tried to travel in, they conscionable had their caput chopped off.”

Photo by Adam Nowakowski connected Unsplash

Deckers Outdoor Corporation (NYSE:DECK) sells footwear, apparel, and accessories for casual and high-performance usage nether brands specified arsenic UGG, HOKA, Teva, Koolaburra, and AHNU.

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