Interview: B2B commerce is broken – innovation can fix it says Bharat Sharma

E-commerce adept Bharat Sharma is the laminitis and CEO of Apex B2B, an AI-driven SaaS B2B e-commerce level for mid-market merchants, specified arsenic wholesalers, distributors, and manufacturers.
With implicit 20 years of acquisition successful endeavor exertion and commerce, Sharma founded Monsoon Consulting earlier evolving its proven transportation frameworks into Apex B2B.

Sharma summarises the purpose of the level arsenic providing an affordable, casual to adopt, and almighty solution to negociate the afloat complexity of B2B commerce portion empowering businesses to scale.

He tells EPI that B2B online commerce is "broken" owed to mediocre data, inefficient processes, and an inability to conscionable B2C-like convenience standards. Noticing these patterns crossed aggregate projects, helium was inspired to make the purpose-built level that addresses these symptom points astatine scale.

Mid-market B2B merchants beryllium astatine the centre of a persistent infrastructure gap. Enterprise platforms are almighty but complex, costly, and dilatory to deploy. Entry-level tools are accessible but structurally misaligned with wholesale trade. Businesses operating betwixt €10m and €300m successful gross are often excessively blase for 1 and excessively resource-conscious for the other.

Apex B2B was built specifically for that mediate ground.

Our worth proposition is anchored successful 5 principles: accelerated time-to-value, scalable unreality architecture, digital-first commercialized experience, AI-driven operational intelligence, and semipermanent partnership.

We integrate straight with ERP systems, automate declaration pricing and recognition workflows, and alteration structured self-service aligned with modern B2B buying behaviour. The result is measurable operational improvement: reduced cost-to-serve, improved borderline visibility, and scalable maturation without enterprise-level burden.

We are not competing chiefly connected price. We vie connected strategical impact: speed-to-value, scalable infrastructure, and measurable operational improvement. For mid-market B2B merchants, the winning level is not the cheapest oregon the astir feature-heavy. It is the 1 that modernises infrastructure without disruption and enables sustainable maturation successful an progressively integer and AI-driven commercialized environment.