Instagram is testing Reels that are locked behind a secret code

Instagram is investigating a diagnostic that locks Reels down a concealed codification and a provided hint, according to a study by TechCrunch. This looks similar a caller mode for creators to interact with fans, arsenic they tin stock exclusive reels with radical who are much apt to cognize the reply to these clues.

As an example, a creator could fastener a Reel with a hint similar “my favourite food” and rabid fans would, of course, cognize the answer. The Meta-owned societal web has been investigating the diagnostic connected its Design account. It shared a locked Reel that prompts viewers to participate a concealed codification based connected a hint that work “1st # successful the caption.”

The archetypal hashtag mentioned successful the caption was “Threads.” Upon entering the close code, viewers entree a Reel that announces that the Design relationship is launching a illustration connected Threads.

This could beryllium utilized by brands to advertise caller products oregon by creators trying to amp up engagement. Personally, I could spot it arsenic a spot to fell in-jokes with friends, but possibly that’s conscionable me.

Engadget has reached retired to Instagram for much accusation regarding this feature. We’ll update this station if we find retired thing regarding availability. This could beryllium conscionable a test, with nary existent plans for a wide rollout.

This is besides rather akin to different Instagram instrumentality called Reveal. This diagnostic lets creators station a hidden Story for followers to uncover by sending a DM.