ING adopts subscription model across nine markets

ING has launched a global subscription-based retail banking exemplary crossed its 9 user markets, encompassing 41 cardinal customers.

The subscription rollout applies to Netherlands, Belgium, Germany, Spain, Italy, Australia, Poland, Romania and Türkiye.

The operation consists of 4 plans: ING Go, ING More, ING Extra and ING Max.

The plans bring unneurotic modular day-to-day banking services with a scope of added features and different benefits.

According to ING, the contents of each program volition disagree by state and bespeak section lawsuit preferences.

The attack besides adds premium options, giving customers the prime of plans with a wider scope of banking and non-banking elements.

ING listed imaginable features including combined debit and recognition paper packages, added banking and concern services, security cover, and partner-based extras specified arsenic streaming subscriptions, travel-related features, and loyalty and cashback functions.

After earlier launches successful Belgium, Poland and Romania, the slope is extending the exemplary state by country.

The Netherlands began utilizing the caller operation contiguous (10 June) arsenic portion of the phased launch.

ING said 3 cardinal customers are already connected the caller plans, including those moved from erstwhile products.

ING backstage individuals planetary caput Sali Salieski said: "We enactment erstwhile we spot an accidental to make worth for customers. Following extended lawsuit research, they told america they privation mundane banking to beryllium simpler, designed astir their manner and with much flexibility. That is precisely what we are delivering - banking that adapts to life, not the different mode around, and plans that bring customers much worth from mundane banking.

"With implicit €600bln successful Retail banking lawsuit deposits, the determination marks an important measurement successful our strategy to germinate from product-based banking towards much relationship-based lawsuit propositions, combining banking, extortion and manner benefits wrong a azygous offering. The exemplary is besides aligned with our strategy to standard crossed markets, with the flexibility to enactment applicable locally."

Meanwhile, successful April, ING called disconnected the planned disposal of ING Bank (Eurasia) JSC to Global Development JSC. 

The Dutch lender had announced the transaction in January 2025, agreeing to transportation its Russian operations to Global Development JSC, a Russian steadfast owned by a fiscal capitalist based successful Moscow with acquisition successful factoring. 

"Our position remains unchanged: we spot nary aboriginal for ING successful Russia and stay focused connected ending our activities successful the Russian market. We are assessing the adjacent steps to execute this goal," ING said astatine the time. 

"ING adopts subscription exemplary crossed 9 markets " was primitively created and published by Retail Banker International, a GlobalData owned brand.